The task was to reach the message “50 years of AMG” to fans of motor sports and AMG brand. The starting point for advertising was the use of a database of people identified as motoring fans. The base was collected by geotrapping. We have selected people who have participated in the biggest automotive events in Poland in the last 6 months. They were spectators of Warsaw Night Racing, Polish Motor Racing and Moto Show Krakow.
We reached those people with the rich media campaign on smartphones, more push on mobile devices from the premium category (such as Galaxy S7 and iPhone7). The full-featured mobile content page, featuring AMG’s history and its most important accomplishments, provided the user with the opportunity to immerse themselves in AMG’s sporting world.
Automotive fans 35+, men, cities over 100k