Campaign advertised the opportunity to order Package nc+ before the European Championship in 2016, and was targeted to people interested in sport, particularly football.
Therefore, in this study we used the Selectivv, group which contains profiles of people who are active in sports and people who only read about it on sites such as: sport.wp.pl or EkstraklasaLive. To increase the probability of conversion, it appears not only in sport but also in other applications and in non-sport web pages. It was important that the user is a sport fan.
Fans, especially those interested in football.