Tic Tac - product campaign
The purpose of the campaign was to reach with message to shoppers in the chain of Biedronka stores. Using the geotrapping function, we collected visitors from 1,800 Biedronka stores across Poland to DMP Selectivv database. The next step was to set campaigns and retargeting to those people and people near these stores. The campaign was realised in apps and mobile sites according to a Whitelist pre-order that excludes sports and fitness apps.
Client
Agency
Target Group
Customers of Biedronka stores, people using shopping apps.
