Over the last months, we have been able to see how important it is to be online. The introduced restrictions significantly increased the demand for products bought in online stores, and videoconferencing has become an everyday reality. One of the most effective ways to appear on the Internet is display advertising. That is why we focus our first advertising banner specification on it and suggest which advertising banners to choose for the campaign.
In the publication, we list several types of advertising banners, detailing the formal requirements they must meet. Additionally, we have prepared special visualizations that show how they are displayed on both desktop and mobile devices. We chose banners with the best effects for our clients. As Selectivv, we have been successfully running various advertising campaigns since 2015 for our clients.
Besides, we present a list of other popular display advertising sizes, as well as a beneficial call to action (CTA, Call to Action), which should not be missing in your advertising campaign.
We have described in detail the requirements of the banners with the best performance. What are the most important results for my campaign? We usually choose final sales or leads as the measure of success, especially in the case of efficiency measures. We tell more about how to use data in marketing at our Selectivv Academy workshops. In turn, you will soon be able to read more about the results of the campaign in separate articles on our blog.
The publication is the first in a series about advertising banners. Soon, the specification will be released showing the requirements of advertising targeted at social media, in particular Facebook and Instagram. If you don't want to miss it - we encourage you to download the first part and subscribe to our newsletter.
In December, we published an extensive publication summarizing our research activities in 2020 (available in Polish) - Users of Smartphones and Tablets in Poland 2020. From the beginning of the pandemic, we analyzed various aspects of mobile user behavior, considering leisure, work, and commercial activities. You can learn more about the publication in our blogpost.