Marketing realization

Campaign for BP

Marketing KPI:

• Promotion of BP gas stations restaurant.

Target group:

• Navigation app users;
• Users of loyalty programs applica­tions of competitor gas stations such as Orlen, Lotos, Circle K and Shell;
• Frequent competitor gas stations vi­sitors.

Description:

• Selectivv Geotrapping® was used to analyze petrol stations points across Poland and DMP for their app users to approach a target group and retargeting approach was applied in the campaign.

Conclusion:

• We successfully reached the target group and identified the demographic and user profiles of people who interacted with an ad for future campaign plan­ning.

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