Campaign for BP
• Promotion of BP gas stations restaurant.
• Navigation app users;
• Users of loyalty programs applications of competitor gas stations such as Orlen, Lotos, Circle K and Shell;
• Frequent competitor gas stations visitors.
• Selectivv Geotrapping® was used to analyze petrol stations points across Poland and DMP for their app users to approach a target group and retargeting approach was applied in the campaign.
• We successfully reached the target group and identified the demographic and user profiles of people who interacted with an ad for future campaign planning.