Promotion of Christmas offer in Super-Pharm
• Promote the beauty products for Christmas gifts
• Collect user data base for footfall purposes
• People visiting Galeria Mokotów shopping mall.
• To reach users from a given target group we used geotargeting & Selectivv Geotrapping®. During the campaign we collected database of users who interact with creatives. By lnstalling Selectivv Wifitrapping at the store we collected data on users visiting client’s store and did a post campaign footfall analyze including user characteristic.
• During the campaign we achieved over 500,000 impressions. Also, according to using Wifitrapping technology we measured that over 1,500 users who had contact with emitted campaign visited store.