Marketing realization

Promotion of the #FeelAustria tourist offer

Marketing KPI:

• Integration of mobile adver­tising with an outdoor cam­paign;
• Retargeting to smartphone users.

Target group:

• Smartphone users who appear near DOOH media.

Description:

• 10-second spots were broadcasted on DOOH screens. Using Geotrapping® service, we col­lected data about users staying in places where the screens were located.The pede­strians, who appeared near those screens, had the chance to watch a short commercial movie and then saw it in an expanded form on the screens oftheir smartphones. Rich Media for­mats were used in the campaign.

Conclusion:

• This is the first campaign in Poland that com bi- n es mobile and outdoor advertising. Du ring the month of the campaign we reached 300,000 users who were within reach of DOOH media located in the center of Warsaw.

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