Promotion of the #FeelAustria tourist offer
• Integration of mobile advertising with an outdoor campaign;
• Retargeting to smartphone users.
• Smartphone users who appear near DOOH media.
• 10-second spots were broadcasted on DOOH screens. Using Geotrapping® service, we collected data about users staying in places where the screens were located.The pedestrians, who appeared near those screens, had the chance to watch a short commercial movie and then saw it in an expanded form on the screens oftheir smartphones. Rich Media formats were used in the campaign.
• This is the first campaign in Poland that com bi- n es mobile and outdoor advertising. Du ring the month of the campaign we reached 300,000 users who were within reach of DOOH media located in the center of Warsaw.