Marketing realization

Promotion of the OBI offer

Marketing KPI:

• Promotion of the OBI offer.

Target group:

• People over 25 years old;
• Customers visiting in M1 shop­ping centers in Czeladź, Bytom, Marki and Kraków.

Description:

• We used the Geotrapping® service to create a data base of customers vi­siting selected M1 shopping centers and DMP for selected group age. The campaign had a teaser character and was divided into two stages. In the first stage, all the target group was broadcasted with the ads. Afterward, we used retargeting people previously clicked on the ad.

Conclusion:

• We successfully reached the targe­ted group.

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