Promotion of the OBI offer
• Promotion of the OBI offer.
• People over 25 years old;
• Customers visiting in M1 shopping centers in Czeladź, Bytom, Marki and Kraków.
• We used the Geotrapping® service to create a data base of customers visiting selected M1 shopping centers and DMP for selected group age. The campaign had a teaser character and was divided into two stages. In the first stage, all the target group was broadcasted with the ads. Afterward, we used retargeting people previously clicked on the ad.
• We successfully reached the targeted group.