Marketing realization

Mercedes - 50 years of AMG

Marketing KPI:

• Promotion of Mercedes AMG to the target group.

Target group:

• Men over 35 years old;
• People interested in automotive – visited selected automotive and sport events in 2017;
• Residents of cities with over 100K inhabitants.

Description:

• Using Selectivv Geotrapping@ technology for the relevant cities, for the selected events and Selecti­vv DMP we reached the targeted group with rich media included cre­ative video representing the brand history and its values.

Conclusion:

• On average, a user spent over 30 se­conds watching a rich media ad. The campaign was nominated at Mobile Trends Awards 2018 in the category “The Best Marketing Campaign”.

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