Mercedes - 50 years of AMG
• Promotion of Mercedes AMG to the target group.
• Men over 35 years old;
• People interested in automotive – visited selected automotive and sport events in 2017;
• Residents of cities with over 100K inhabitants.
• Using Selectivv Geotrapping@ technology for the relevant cities, for the selected events and Selectivv DMP we reached the targeted group with rich media included creative video representing the brand history and its values.
• On average, a user spent over 30 seconds watching a rich media ad. The campaign was nominated at Mobile Trends Awards 2018 in the category “The Best Marketing Campaign”.