Research realization

Online shopping trends of Poles during the pre-Christmas period

Research KPI:

• Analyze e-commerce apps users
• To determine how many people who shop in the shopping centers also use the e-commerce apps


• Basing on Selectivv Geotrapping@ technology, we distinguished the people conducting Christmas shopping in 3 malls in Warsaw (Złote Tarasy, Arkadia, Galeria mokotów) and 2 malls in Wrocław (Magnolia, Wroclavia). Basing on Selectivv DMP, we determined who use the e-commerce apps – Allegro, Aliexpress, OLX, Amazon – from the people who shop offline.


• The research showed that the most people shop online in November and only 20% of shopping mall customers conduct shopping on the web. The report results can be used for the pre-holiday advertisement and promotion planning.

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