Research realization

Online shopping trends of Poles during the pre-Christmas period

Research KPI:

• Analyze e-commerce apps users
• To determine how many people who shop in the shopping centers also use the e-commerce apps

Description:

• Basing on Selectivv Geotrapping@ technology, we distinguished the people conducting Christmas shopping in 3 malls in Warsaw (Złote Tarasy, Arkadia, Galeria mokotów) and 2 malls in Wrocław (Magnolia, Wroclavia). Basing on Selectivv DMP, we determined who use the e-commerce apps – Allegro, Aliexpress, OLX, Amazon – from the people who shop offline.

Conclusion:

• The research showed that the most people shop online in November and only 20% of shopping mall customers conduct shopping on the web. The report results can be used for the pre-holiday advertisement and promotion planning.

To work properly, our site uses cookies. Using the website without changing the settings for cookies means that they will be saved in the device’s memory. These settings can be changed in your web browser. More information is available in the Policy cookies.