Research realization

Participants of Summer Well Festival 2018

Research KPI:

• Analyze the participants’ demographic and user characteristics.

Description:

• Using the Selectivv Geotrapping@ technology, we conducted an in-deep analysis of the 2-day music event participants in Bucharest. We prepared the report comparing the characteristics of Romanian event participants with the Polish participants of Open’er Festival 2017.

Description:

• The report showed that 40% of event participants came from the TOP-5 biggest cities in Romania.
• We provided the report on the proportion of people using the top transportation apps.
• Based on the results, the organizer can plan the marketing campaigns for future events and determine potential target groups.

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