Tourist traffic Research
• Estimate the tourist trafflc vol u me day by day in 2017 and 2018 in the region.
• Profile the demographic and user characteristics.
• Based on Selectivv Geotrapping@ & Geotargeting capabilities, we conducted research in order to meet all the KPI above. Based on the tourists’ characteristics we could determine their length of stay and the frequency of visits to West Pomeranian Voivodeship. Based on Selectivv DMP, we could also distinguish between Polish tourists and foreign ones.
• We defined the seasonal trends as well as the volume and distribution of tourist traffic in specific zones. As part of the research, we developed an app that provided the users with insight into the statistics from a particular period and/or an event.