Using our own solutions, we examine the coverage area for users living (night zone) or working nearby (daily zone) and characteristics of these people: age structure, wealth, etc. The analysis shows:
• the actual scope of the shopping mall;
• share of loyal and occasional customers in the coverage area;
• zone of the strongest competition;
• characteristics of current and potential clients.
Based on the report from the research, you will plan and implement effective activities that increase the reach of your shopping mall.