So far, we have looked at the participants of festivals and music events several times. Not only in Poland. They constitute a very interesting research group. They have many common features but depending on the event - they have characteristics that make them different. What are these features? Details below.<\/p>\n\n\n\n
In 2017, using Geotrapping\u00ae, we analyzed 118 000 members who attended the Open'er Festival in Gdynia. It was surprising that the majority of participants (56%) live outside the 30 largest Polish cities. We also included their demographics and characteristics. Summary with the infographic you will find here<\/a>.<\/p>\n\n\n\n At the end of 2018, we headed to Zakopane. About 90 000 people had fun there during the New Year's concert. Once again, we used Geotrapping\u00ae and collected a database of almost 75 000 of them. It was a surprise that more people came to Zakopane from Warsaw (7,621 people) than from Krakow (6,921 people), which is four times closer. Article and infographic with data here<\/a>.<\/p>\n\n\n\n W sierpniu 2018 w Bukareszcie po raz 8 odby\u0142 si\u0119 Summer Well Festival. Wydarzenie organizowane przez Orange przyci\u0105gn\u0119\u0142o ok 20 000 os\u00f3b. Podczas dw\u00f3ch dni wydarzenia zebrali\u015bmy baz\u0119 obejmuj\u0105c\u0105 prawie 5500 u\u017cytkownik\u00f3w, kt\u00f3r\u0105 nast\u0119pnie poddali\u015bmy analizie. Opr\u00f3cz przedstawienia demografii i charakterystyki, zestawili\u015bmy otrzymane wyniki z tymi z Open\u2019era 2017. Jaki by\u0142 g\u0142\u00f3wny wniosek? Jestesmy podobni, ale si\u0119 r\u00f3\u017cnimy \ud83d\ude09 Wi\u0119cej przeczytasz here<\/a>.<\/p>\n\n\n\n This year, especially for TrendSignals report, we collected and analyzed 214 000 users of mobile devices who used on their smartphones apps with ads during Polish music festivals. The data was passively collected during last year's Open'er Festival, OFF Festival, Audioriver and Orange Warsaw Festival editions. The obtained results were compared with the average for individual categories calculated on the basis of data from Selectivv DMP from the period of the year preceding the event. <\/p>\n\n\n\n When analyzing the collected data, the biggest surprise turned out to be an increase of over 232% in the level of use of social media applications by festival participants, compared to the average day of the year. Such a significant increase could be caused by uploading photos to inform friends and fans where we are, and then check comments and respond to them, as well as the so-called effect of FOMO - and thus fear that something will miss us out in social media.<\/p>\n\n\n\n Interestingly enough, participation in the music festival did not generate an increase in the number of installations of social media applications. The data obtained shows that users of mobile devices did not install the application because of departure - they usually had it before.<\/p>\n\n\nDespacito in Zakopane<\/h2>\n\n\n\n
Do festival participants in Poland and Romania differ so much?<\/h2>\n\n\n\n
2019: Selectivv x Infuture Institute<\/h2>\n\n\n\n
Social apps are the most popular <\/h2>\n\n\n\n