{"id":21494,"date":"2020-07-31T15:41:57","date_gmt":"2020-07-31T13:41:57","guid":{"rendered":"https:\/\/selectivv.com\/?p=21494"},"modified":"2022-01-25T09:46:33","modified_gmt":"2022-01-25T08:46:33","slug":"7-rozwiazan-marketingowych-zapewniajacych-najwiekszy-wplyw","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/7-solutions-for-the-greatest-impact-of-your-marketing-campaign\/","title":{"rendered":"7 solutions for the greatest impact of your marketing campaign"},"content":{"rendered":"<h6 class=\" translation-block\"><em><strong>Recently, in an interview for NowyMarketing, we talked about how we operate in the context of martech. Due to the fact that the competition is growing day by day, and the widespread digitization and automation of processes is progressing faster and faster, marketing and research require more interesting changes and decisions.<\/em><\/strong><\/h6>\n\n\n\n<h2>What are our solutions?<\/h2>\n\n\n\n<p class=\" translation-block\"><strong>1.<\/strong> Collect valuable data on<strong> 121 million users<\/strong> of mobile devices in Central and Eastern Europe, including 14 million in Poland.<\/p>\n\n\n\n<p><strong>2.<\/strong> Learn the profile of demographics and behavior as much as possible (personal, social, psychological, cultural factors).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"257\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/01\/01.08._What-Kind-of-data-8.png\" alt=\"Infographics - marketing and research: what data do we collect for them?\" class=\"wp-image-20314\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/01\/01.08._What-Kind-of-data-8.png 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/01\/01.08._What-Kind-of-data-8-300x75.png 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/01\/01.08._What-Kind-of-data-8-768x193.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>  Selectivv \u2013 Data collection   <\/figcaption><\/figure>\n\n\n\n<p><strong>3.<\/strong> Analyze event participants, plan and report marketing activities, including footfall analysis.<\/p>\n\n\n\n<p><strong>4.<\/strong> Analyze users of mobile devices and use this information effectively in marketing.<\/p>\n\n\n\n<p><strong>5<\/strong>. Wykorzystujemy <strong><em>Wifitrapping<\/em><\/strong><strong>5. <\/strong>Use <em><strong>Wifitrapping<\/em><\/strong>. If we are interested in information, e.g. how long the customer stayed in the store or how the conference participant moved within the event area. In other words, the installation of small measuring devices in the tested location allows the collection of interesting facts about the participants - without the need to involve them.<\/p>\n\n\n\n<p><strong>6.<\/strong> Use<a href=\"https:\/\/selectivv.com\/en\/advertising-campaigns-based-on-geotrapping\/\"> Geotrapping\u00ae<\/a> which allows precise targeting and extensive marketing, comprehensive and detailed research. In addition, it gives access to information about users visiting given locations. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/02\/02.21._5_Artboard-74-copy-5.png\" alt=\"Infographics - Geotargeting\" class=\"wp-image-20581\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/02\/02.21._5_Artboard-74-copy-5.png 1201w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/02\/02.21._5_Artboard-74-copy-5-300x157.png 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/02\/02.21._5_Artboard-74-copy-5-1024x535.png 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/02\/02.21._5_Artboard-74-copy-5-768x402.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>  Selectivv \u2013 Geotrapping\u00ae&nbsp;  <\/figcaption><\/figure>\n\n\n\n<p><strong>7. <\/strong>  We use <strong><em><a href=\"https:\/\/selectivv.com\/en\/selectivv-viewer-2-0-nowy-wymiar-wykorzystania-danych-z-urzadzen-mobilnych\/\">Selectivv Viewer (SaaS)<\/a><\/em><\/strong>. The ability to connect to and use cloud-based applications via the Internet and use them as corresponding to the expectations of both marketing and research. <\/p>\n\n\n\n<ul><li>Analyse the number and characteristics of users present in selected locations;<\/li><li>Analyze clients (own and competitors);<\/li><li>Collect information at any stage of the project (at the beginning, during, at the end or after the campaign);<\/li><li>Check the potential of the location when planning the investment;<\/li><li>and so on...<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/07\/Selectivv-\u2013-Selectivv-Viewer-2.0-1024x512.png\" alt=\"Selectivv Viewer screenshot\" class=\"wp-image-21472\" width=\"861\" height=\"430\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2020\/07\/Selectivv-\u2013-Selectivv-Viewer-2.0-1024x512.png 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/07\/Selectivv-\u2013-Selectivv-Viewer-2.0-300x150.png 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/07\/Selectivv-\u2013-Selectivv-Viewer-2.0-768x384.png 768w, https:\/\/selectivv.com\/wp-content\/uploads\/2020\/07\/Selectivv-\u2013-Selectivv-Viewer-2.0.png 1084w\" sizes=\"(max-width: 861px) 100vw, 861px\" \/><figcaption> Selectivv \u2013 Selectivv Viewer 2.0&nbsp; <\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ostatnio w wywiadzie dla portalu NowyMarketing opowiadali\u015bmy, jak dzia\u0142amy w kontek\u015bcie martech-u. Przez to, \u017ce konkurencja z dnia na dzie\u0144 ro\u015bnie, a powszechna digitalizacja i automatyzacja proces\u00f3w post\u0119puje coraz szybciej, marketing i badania wymagaj\u0105 coraz ciekawszych zmian i decyzji. Jakie s\u0105 nasze rozwi\u0105zana? 1. Dane o 121 mln u\u017cytkownik\u00f3w smartfon\u00f3w i tablet\u00f3w w Europie \u015arodkowo-Wschodniej, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":21503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,33],"tags":[246,741,772,869],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/21494"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=21494"}],"version-history":[{"count":1,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/21494\/revisions"}],"predecessor-version":[{"id":25256,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/21494\/revisions\/25256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/21503"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=21494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=21494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=21494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}