{"id":22421,"date":"2021-01-29T09:36:48","date_gmt":"2021-01-29T08:36:48","guid":{"rendered":"https:\/\/selectivv.com\/?p=22421"},"modified":"2022-01-14T13:53:06","modified_gmt":"2022-01-14T12:53:06","slug":"warsztaty-selectivv-academy-4-dane-w-marketingu","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/selectivv-academy-workshop-4-data-in-marketing\/","title":{"rendered":"Workshop Selectivv Academy #4: Data in Marketing"},"content":{"rendered":"<p>On the 18th of February at 3 PM we will start the 4th edition of our workshop - <a href=\"https:\/\/selectivv.com\/en\/selectivv-academy\/\">Selectivv Academy: Data in Marketing, the 4th edition<\/a>. The participants have highly appreciated all three previous editions. What are the workshops about? What topics will we cover during the training? We will introduce it in this post.<\/p>\n\n\n\n<p>In this post you will learn about:<\/p>\n\n\n\n<ol><li><a href=\"#kotwica1\">What is Selectivv Academy training?<\/a><\/li><li><a href=\"#kotwica2\">Who will conduct the training?<\/a><\/li><li><a href=\"#kotwica3\">What topics will be covered?<\/a><\/li><li><a href=\"#kotwica4\">How did the previous editions turn out?<\/a><\/li><li><a href=\"#kotwica5\">How to participate in Selectivv Academy #4?<\/a><\/li><\/ol>\n\n\n\n<h2 id=\"kotwica1\"><strong>Selectivv Academy Workshop<\/strong><\/h2>\n\n\n\n<p>Selectivv Academy is a course prepared for marketers, digital marketing specialists, marketing managers, and advertising enthusiasts who want to better understand and use location data in their projects. During the online workshops, we raise the issues of digital marketing and location data related to advertising for smartphones (mobile marketing).<\/p>\n\n\n\n<p>The workshop will consist of two main parts - theoretical and practical. The first one will introduce participants to the principles of mobile marketing based on location data. Co-CEO of Selectivv, Dominik Karbowski, will present how Selectivv collects and analyzes data, thus creating profiles of smartphone users.<\/p>\n\n\n\n<p id=\"kotwica2\">The advertising campaigns we run for our clients are extremely precise and have a high conversion rate. This is possible, among other things, thanks to the efficient use of data. The second (practical) part of the training is about case studies of advertising campaigns. It will be conducted by Micha\u0142 G\u0105\u015b, Director of Programmatic and Performance Department. The discussed cases concern the comprehensive promotion of a sports brand, campaign of online courses and brand development, promotion of a mobile application, research on the potential for outdoor localization (OOH \/ DOOH), or the continuation of the outdoor campaign on mobile devices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large img-not-squished\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil-1024x576.jpg\" alt=\"Selectivv Academy Workshop - Behavioral Profile Board\" class=\"wp-image-22425\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil-1024x576.jpg 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil-300x169.jpg 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil-768x432.jpg 768w, https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil-1536x864.jpg 1536w, https:\/\/selectivv.com\/wp-content\/uploads\/2021\/01\/strona-sa-profil.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Selectivv Academy workshop provide knowledge about data marketing.<\/figcaption><\/figure>\n\n\n\n<h2 id=\"kotwica3\"><strong>Additional benefits<\/strong><\/h2>\n\n\n\n<p>In addition to deepening the knowledge of data in marketing, the participant will have the opportunity to obtain certification confirming participation in the training, as well as acquire competencies in the field of mobile marketing. We also offer mentoring from Selectivv in future marketing activities. In addition, the participant will be able to access a special knowledge base.&nbsp;<\/p>\n\n\n\n<h2 id=\"kotwica4\">Workshops - <strong>previous editions<\/strong><\/h2>\n\n\n\n<p>The participants appreciated all previous editions of the event. The previous edition of Selectivv Academy was highly valued by over 85% of participants in the evaluation survey. The training also met their expectations and allowed them to broaden their knowledge. During the workshop, participants learned more about location data and advertising for smartphones.<\/p>\n\n\n\n<h2 id=\"kotwica5\"><strong>How to participate in Selectivv Academy?<\/strong><\/h2>\n\n\n\n<p>Selectivv Academy 4 will be held on Thursday, February 18th at 3.00 PM. To participate in the training, simply register via our <a href=\"https:\/\/selectivv.com\/en\/selectivv-academy\/#form\">online form<\/a>. The training will take the form of an interactive webinar. Please visit <a href=\"https:\/\/selectivv.com\/en\/selectivv-academy\/\">Selectivv Academy website<\/a> and the event on <a href=\"https:\/\/www.facebook.com\/events\/407514540463409\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook <\/a>and <a href=\"https:\/\/www.linkedin.com\/events\/selectivvacademy-4danewmarketin6760161941076918274\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn<\/a>, if you don't want to miss any news about the course.<\/p>","protected":false},"excerpt":{"rendered":"<p>18.02.2021 o 15.00 odb\u0119dzie si\u0119 Selectivv Academy - czwarta edycja warsztat\u00f3w online o danych w marketingu. Trzy dotychczasowe edycje cieszy\u0142y si\u0119 du\u017cym uznaniem w\u015br\u00f3d uczestnik\u00f3w. Na czym polegaj\u0105 warsztaty? Jakie tematy poruszymy na szkoleniu? Przybli\u017cymy to w tym wpisie. Z tego wpisu dowiesz si\u0119: Czym jest szkolenie Selectivv Academy? Kto b\u0119dzie prowadzi\u0142 szkolenie? Jakie tematy [&hellip;]<\/p>","protected":false},"author":6,"featured_media":22422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[683,840,27],"tags":[72,770,843,842],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/22421"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=22421"}],"version-history":[{"count":1,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/22421\/revisions"}],"predecessor-version":[{"id":25106,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/22421\/revisions\/25106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/22422"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=22421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=22421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=22421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}