{"id":23570,"date":"2021-03-23T09:51:30","date_gmt":"2021-03-23T08:51:30","guid":{"rendered":"https:\/\/selectivv.com\/?p=23570"},"modified":"2022-02-03T13:40:12","modified_gmt":"2022-02-03T12:40:12","slug":"jak-poprawic-widocznosc-reklam-online","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/why-cant-users-see-your-online-banners\/","title":{"rendered":"Why can\u2019t users see your online banners?"},"content":{"rendered":"
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Online banners' visibility: some users unintentionally avoid online banners.<\/figcaption><\/figure>\n\n\n\n

Marketing and Ads industries are changing and growing every day. Dynamic development requires newer and more engaging solutions. We can search for revolutionary tools, but we won\u2019t create effective ad campaigns as long as we won\u2019t understand the mechanism behind users\u2019 choices. One of the most productive advertising formats is Display Rich Media, and in this article, we\u2019re going to focus on it.<\/p>\n\n\n\n

Rich media<\/a> - what's that?\u00a0<\/strong><\/h2>\n\n\n\n

The meaning of rich media is extensive. Actually, it\u2019s easier to call things that are not part of this category. Graphic creation rich media type would contain many audiovisual forms - from animation, videos, audio to product galleries, 3D banners, and a lot more. It follows that graphic ads saved in *.JPG or *.PNG files won\u2019t be rich media type. <\/p>\n\n\n\n

The rich media category isn\u2019t new. Its beginning goes back to the year 1987 when Apple introduced a personal graphic interface computer - Macintosh (later known as Mac). Over the past years, companies were adding newer and newer possibilities to experiment with visual creation. Nowadays, rich media campaigns could be complex and diversified, which makes their effectiveness higher. <\/p>\n\n\n\n

Online banners' visibility and banner blindness?<\/strong><\/h2>\n\n\n\n

Banner blindness is a fascinating phenomenon. It is users' mechanism when they unintentionally avoid ads remanding content. Usually, the reason why it happens is that slots on a website are permanent, and there is an enormous number of advertisements around us anyway. Classic ad form efficiency declines. Banner blindness alongside ad blocks is one of its most frequent reasons.<\/p>\n\n\n\n

Rich media formats help to chain potential clients\u2019 focus. Most efficient are those with motion elements like animations or those functional with questionnaires, forms, or product galleries. For sure, we catch ourselves looking at moving ad banners rather associated with entertainment than with promotion.<\/p>\n\n\n\n

\"widoczno\u015b\u0107
Online banners' visibility: By psychology aspect, more attention we put on the left side and less attention on the right.<\/figcaption><\/figure>\n\n\n\n

Unique data collection<\/strong><\/h2>\n\n\n\n

Another benefit of using rich media form is the possibility of collecting high-quality, unique data. We can create ad banners containing application forms and questionnaire that requires a phone number or mail addresses. While we\u2019re showing more products to the customers, we can quickly examine which one is most popular. <\/p>\n\n\n\n

Conventional ad campaigns enable us to get just behavioral and demographical data. It\u2019s a big difference, and in the case of the rich media campaign - more considerable comfort. <\/p>\n\n\n\n

Much more links<\/strong><\/h2>\n\n\n\n

Classic ad banner contains only one Html element, which is just one link to a target website. It could cause a situation when the user moved to the main page and resigns searching for the exact product. Ad created in rich media format allows us to add as many links as we want. Thanks to that, our potential clients can easily get to appealing pages, finding needed details. <\/p>\n\n\n\n

Are rich media the most efficient?<\/strong><\/h2>\n\n\n\n

Rich media are giving us much more options than conventional ad banners. It helps to avoid \u201cbanner blindness,\u201d collect unique users\u2019 data and incorporate more links. We can\u2019t find one good answer if using rich media in the campaign will be efficient. It depends on the individual client\u2019s preferences, content diversity, or visual form aesthetic. As a digital marketing agency, we specialize in mobile advertisements and use rich media to develop efficient communication with users. We wrote more about ad campaign efficiency in our previous articles about campaign effectiveness<\/a> and ad visibility<\/a>. We can be sure about one thing - many times, rich media turned out to be much more productive than static ad banners, plus it gives us an incomparable variety of opportunities. Why shouldn\u2019t we try then?<\/p>","protected":false},"excerpt":{"rendered":"

Bran\u017ca marketingu i reklamy zmienia si\u0119 i ro\u015bnie ka\u017cdego dnia. Dynamiczny rozw\u00f3j wymaga coraz nowszych i bardziej anga\u017cuj\u0105cych rozwi\u0105za\u0144. Mo\u017cemy szuka\u0107 rewolucyjnych narz\u0119dzi, jednak dop\u00f3ki nie zrozumiemy podstawowych mechanizm\u00f3w kieruj\u0105cych u\u017cytkownikami, nie uda nam si\u0119 stworzy\u0107 skutecznej i widocznej reklamy online. To w\u0142a\u015bnie widoczno\u015b\u0107 reklam online jest kluczowa dla wynik\u00f3w kampanii w internecie. Jednym z […]<\/p>","protected":false},"author":1,"featured_media":25300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,18,683,33],"tags":[42,832,770,684,256,134],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23570"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=23570"}],"version-history":[{"count":3,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23570\/revisions"}],"predecessor-version":[{"id":25451,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23570\/revisions\/25451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/25300"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=23570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=23570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=23570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}