{"id":23935,"date":"2021-08-12T13:45:54","date_gmt":"2021-08-12T11:45:54","guid":{"rendered":"https:\/\/selectivv.com\/?p=23935"},"modified":"2022-02-03T12:52:06","modified_gmt":"2022-02-03T11:52:06","slug":"stworz-idealny-baner-reklamowy-poradnik-selectivv","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/create-the-perfect-banner-ad-selectivv-guide\/","title":{"rendered":"Create the perfect banner ad! Selectivv Guide"},"content":{"rendered":"
\"stw\u00f3rz<\/figure>\n\n\n\n

What should the perfect banner ads look like? First of all, what should a banner look like that will not only interest users but also help you sell your product? You only have a few seconds to draw the user's attention and provide him with the most important information, so the advertisement should be graphically simple, and the content simple and clear. In this article, we'll show you what to look for when creating the perfect banners.<\/p>\n\n\n\n

Content-rich banner<\/h2>\n\n\n\n

Jak pewnie si\u0119 domy\u015blacie, odpowiednia tre\u015b\u0107 jest jednym z najwa\u017cniejszych element\u00f3w grafiki reklamowej. Jej kszta\u0142t ma du\u017cy wp\u0142yw na p\u00f3\u017aniejsze decyzje zakupowe klient\u00f3w.\u00a0 Podczas tworzenia tekst\u00f3w, nale\u017cy pami\u0119ta\u0107 o kilku technikach, kt\u00f3re pomog\u0105 zwi\u0119kszy\u0107 widoczno\u015b\u0107 reklamy.<\/p>\n\n\n\n

Pierwszym elementem, kt\u00f3ry widzi u\u017cytkownik jest tre\u015b\u0107 g\u0142\u00f3wna.\u00a0 Jest to najwi\u0119kszy rozmiarowo tekst, cz\u0119sto boldowany. Powinien on by\u0107 zwi\u0119z\u0142y i skupia\u0107 uwag\u0119 na us\u0142udze\/produkcie, kt\u00f3ry dostarczasz. Komunikat powinien by\u0107 kr\u00f3tki i zajmowa\u0107 najwi\u0119cej przestrzeni. To pierwszy element baneru, kt\u00f3ry ma zwraca\u0107 uwag\u0119.<\/p>\n\n\n\n

Jednak tu cz\u0119sto nie ko\u0144czy si\u0119 praca nad tekstem. Mo\u017cna zdecydowa\u0107 si\u0119 na tre\u015b\u0107 uzupe\u0142niaj\u0105c\u0105 , kt\u00f3ra stanowi dope\u0142nienie informacji zawartych w g\u0142\u00f3wnym ha\u015ble. Co wa\u017cne, nie powinna ona odwraca\u0107 uwagi od tre\u015bci g\u0142\u00f3wnej, dlatego warto zdecydowa\u0107 si\u0119 na mniejsz\u0105, prostsz\u0105 czcionk\u0119. Ca\u0142o\u015b\u0107 powinna mie\u015bci\u0107 si\u0119 w przedziale 50-60 znak\u00f3w ze spacjami.\u00a0<\/p>\n\n\n\n

The CTA button that encourages you to click<\/h2>\n\n\n\n

CTA to kolejny istotny element baneru. To jego klikni\u0119cie przez u\u017cytkownika jest celem i najwi\u0119kszym sukcesem kampanii. W\u0142a\u015bnie dlatego tak wa\u017cne jest zaprojektowanie go w odpowiedni spos\u00f3b. Przede wszystkim przycisk powinien by\u0107 widoczny i zawiera\u0107 zwi\u0119z\u0142y komunikat Call To Action.\u00a0Jego granice musz\u0105 by\u0107 wyra\u017anie zarysowane w taki spos\u00f3b, aby nikt nie uzna\u0142 go za cz\u0119\u015b\u0107 tre\u015bci. W celu zwi\u0119kszenia jego widoczno\u015bci, nale\u017cy otoczy\u0107 go woln\u0105, jednokolorow\u0105 przestrzeni\u0105.<\/p>\n\n\n\n

What is a coherent photo\/graphic?<\/h2>\n\n\n\n

It's time to add some colour. What usually gets your attention first - colour or shape? Regardless of the answer, you give - it is not true. The key to success does not lie in an aesthetic photo or an intense, perfectly matched colour. It is consistent with the brand's idea and its most important goals. Photos and graphics should convey important information and act on the recipient's subconsciousness. <\/p>\n\n\n\n

If we want to advertise a product intended for children, we certainly should not opt \u200b\u200bfor bright colours and sharp, angular graphics. The message will be contradictory and start to arouse suspicion among customers. Instead, the obvious association will be oval shapes and pastel colours.<\/p>\n\n\n\n

When deciding to add a photo - the principle is similar. You should give up random, stock photos. Each of the selected images should be associated with the values \u200b\u200brepresented by the brand. In addition, the colours and shapes that appear on it should also directly relate to what the brand wants to represent. Finally, the selected photo should not dominate the main content and the CTA button. <\/p>\n\n\n\n

We advise you to prepare packshots or photos that are easy to scale before creating banners. Thanks to this, it will be easier to integrate them into every dimension of the advertising banner.<\/p>\n\n\n\n

What is this company? Logotype and name.<\/h2>\n\n\n\n

When our banner is almost ready, it's time to focus on elements that are no less important, if not the most important - the logotype and the name of the company. Well, regardless of the effort you put into creating the perfect banner, if you omit the information about the brand - you will certainly lose a lot. Importantly, the logotype itself in the form of a signet is not enough. A company name is also needed so as not to leave the user with a guess as to what exactly he is looking at. <\/p>\n\n\n\n

When designing, remember the proportions and weight of a given element. The logo with the company name should be visible, but not as dominant as the main content and the CTA button.<\/p>\n\n\n\n

Banner and the landing page<\/h2>\n\n\n\n

With a banner and a website, it is like a description of a dish on a card and a dish on a plate - if the customer's expectations do not match the actual appearance of the product, it is a surefire disappointment. That is why it is so important to design banners in an aesthetic consistent with the aesthetics on the website. <\/p>\n\n\n\n

For this purpose, we recommend choosing the colours referring to those used on the page that the user will see after clicking the CTA button. The same goes for the font. Additionally, it is worth choosing up to two different fonts that appear in the brand's visual communication. <\/p>\n\n\n\n

Ultimately, there is no one proven recipe for the perfect banner. Each product is different, so in addition to rigid advice, it is worth looking at the banner from the user's perspective and tryingto match good practices with the actual promotional opportunities and requirements. Sometimes a crazy idea may turn out to be more effective than the classic form. Nevertheless, we believe that setting a certain framework is important for creating more effective banners. Let creativity be with you!<\/p>\n\n\n\n

\n\n\n\n

Selectivv website\u00a0<\/a><\/strong>has its own DMP platform, under which we analyze and profile data on\u00a014 million mobile\u00a0<\/strong>of mobile devices in Poland. We use this information to implement campaigns and reach the right groups of users in precisely defined locations with the advertisement.<\/p>\n\n\n\n

We constantly cooperate with the country's largest media houses and advertising agencies. We also provide services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, and the public sector.<\/p>","protected":false},"excerpt":{"rendered":"

Jak powinny wygl\u0105da\u0107 idealne banery reklamowe? Przede wszystkim jak powinien wygl\u0105da\u0107 baner, kt\u00f3ry nie tylko zainteresuje u\u017cytkownik\u00f3w, ale te\u017c pomo\u017ce Ci sprzeda\u0107 sw\u00f3j produkt? Masz zaledwie kilka sekund \u017ceby zwr\u00f3ci\u0107 uwag\u0119 u\u017cytkownika i przekaza\u0107 mu najwa\u017cniejsze informacje, dlatego reklama powinna by\u0107 prosta graficznie, a tre\u015bci nieskomplikowane i jasne. W artykule poka\u017cemy na co zwr\u00f3ci\u0107 uwag\u0119 […]<\/p>","protected":false},"author":1,"featured_media":25241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[683],"tags":[873,770],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23935"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=23935"}],"version-history":[{"count":3,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23935\/revisions"}],"predecessor-version":[{"id":25435,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/23935\/revisions\/25435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/25241"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=23935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=23935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=23935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}