{"id":24115,"date":"2021-11-15T12:01:59","date_gmt":"2021-11-15T11:01:59","guid":{"rendered":"https:\/\/selectivv.com\/?p=24115"},"modified":"2022-02-03T13:47:19","modified_gmt":"2022-02-03T12:47:19","slug":"analiza-uczestnikow-festiwalu-literacki-sopot","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/analysis-of-the-participants-of-the-literacki-sopot-festival\/","title":{"rendered":"Analysis of the participants of the Literary Sopot festival"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2-1024x538.jpg\" alt=\"literacki sopot\" class=\"wp-image-25192\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2-1024x538.jpg 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2-300x158.jpg 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2-768x403.jpg 768w, https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2-18x9.jpg 18w, https:\/\/selectivv.com\/wp-content\/uploads\/2022\/01\/Literacki-Sopot-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\" translation-block\">Our agency has prepared a research analysis of the Literary Sopot event in August this year. The Selectivv research team analyzed the movement of festival participants on August 19-22, 2021.<\/p>\n\n\n\n<h2 id=\"literacki-sopot-w-liczbach\">Literary Sopot in numbers<\/h2>\n\n\n\n<p>According to our agency's calculations, the festival was visited by over 1,500 people. It constituted almost 0.3% of all people staying in the Tri-City at that time. The highest number of visitors was recorded on Friday (August 20) and Thursday (August 19), which may indirectly indicate a relatively high proportion of tourists among the festival audience (analyzes of similar events at other dates and targeted at residents of particular towns showed more significant numbers on holidays, such as Saturday and Sunday).<\/p>\n\n\n\n<p>A comparison of the characteristics of festival visitors with the general population of people staying in the Tri-City during the analyzed period showed that women were a more significant proportion of the event audience. There was also a considerable percentage of people buying online or visiting nightclubs\/discos. <\/p>\n\n\n\n<p>It is safe to say that visitors to the festival use public transport to a much lower degree. This may result both from their level of wealth (higher than average) and the significant share of tourists in a given period. A lower percentage of people interested in sport was also observed among festival visitors compared to the general population of the Tri-City.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Our research, for which we use the latest and proprietary technologies, is reliable and allows us to obtain satisfactory results. Do you want to research your event? <strong><a href=\"https:\/\/selectivv.com\/en\/badania\/\" target=\"_blank\" rel=\"noreferrer noopener\">Please contact us<\/a><\/strong>.<\/p>\n\n\n\n<p class=\" translation-block\">Selectivv has its own DMP platform, under which we analyze and profile data on 14 million users of mobile devices in Poland. We use this information to implement campaigns and reach the right groups of users in precisely defined locations with the advertisement.<\/p>\n\n\n\n<p>We constantly cooperate with the country's largest media houses and advertising agencies. We also provide services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, and the public sector.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nasza agencja stworzy\u0142a analiz\u0119 badawcz\u0105 wydarzenia Literacki Sopot odbywaj\u0105cego si\u0119 w sierpniu tego roku. Zesp\u00f3\u0142 badawczy Selectivv przeanalizowa\u0142 ruch uczestnik\u00f3w festiwalu w dniach 19-22.08.2021 r. Literacki Sopot w liczbach Wed\u0142ug oblicze\u0144 naszej agencji festiwal odwiedzi\u0142o ponad p\u00f3\u0142tora tysi\u0105ca os\u00f3b. Stanowi\u0142o to niemal 0,3% wszystkich przebywaj\u0105cych w tym okresie os\u00f3b w Tr\u00f3jmie\u015bcie. Najwi\u0119cej odwiedzaj\u0105cych odnotowano w [&hellip;]<\/p>","protected":false},"author":12,"featured_media":25192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[876,60],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/24115"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=24115"}],"version-history":[{"count":5,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/24115\/revisions"}],"predecessor-version":[{"id":25455,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/24115\/revisions\/25455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/25192"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=24115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=24115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=24115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}