{"id":26225,"date":"2024-11-08T15:29:02","date_gmt":"2024-11-08T14:29:02","guid":{"rendered":"https:\/\/selectivv.com\/?p=26225"},"modified":"2024-11-08T15:40:22","modified_gmt":"2024-11-08T14:40:22","slug":"badanie-wakacje-2024-preferencje-turystyczne-polakow","status":"publish","type":"post","link":"https:\/\/selectivv.com\/en\/badanie-wakacje-2024-preferencje-turystyczne-polakow\/","title":{"rendered":"Vacation 2024 | Research changes in Polish tourism preferences from 2021 to 2024"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG.png\"><img decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG.png\" alt=\"\" class=\"wp-image-26219\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG.png 1201w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG-300x157.png 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG-1024x537.png 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG-768x403.png 768w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Badanie-wakacje-2024-okladka-ANG-18x9.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Wakacje 2024 - Badanie<\/figcaption><\/figure>\n\n\n\n<p>Polish travel behavior has shifted over the past four years (2021-2024). According to the latest Selectivv Data Tank report, \"Vacation 2024,\" which examines tourism during the summer of 2024 and compares it with previous years, a new travel trend has emerged. Both domestic and international tourists are increasingly opting for day trips. The most popular tourist destination for vacations in Poland has also changed.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\"><h2>Table of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#metody-badawcze\">Research methodology<\/a><\/li><li class=\"\"><a href=\"#wzrost-popularnosci-jednodniowych-wycieczek\">Rise in popularity of day trips<\/a><\/li><li class=\"\"><a href=\"#wplyw-krotszych-pobytow-na-branze-turystyczna\">Impact of shorter stays on the tourism industry<\/a><\/li><li class=\"\"><a href=\"#zmiany-destynacji-podrozniczych-wsrod-polakow\">Changes in travel destinations among Poles<\/a><\/li><li class=\"\"><a href=\"#podsumowanie\">Summary<\/a><\/li><li class=\"\"><a href=\"#o-selectivv\">About Selectivv<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"metody-badawcze\">Research methodology<\/h2>\n\n\n\n<p>Badanie przeprowadzone zosta\u0142o na podstawie danych obejmuj\u0105cych ca\u0142y okres wakacji w latach 2021-2024. Dane wykorzystane do analizy pochodz\u0105 ze zbioru <a href=\"https:\/\/en.wikipedia.org\/wiki\/Big_data\" data-type=\"URL\" data-id=\"https:\/\/pl.wikipedia.org\/wiki\/Big_data\" rel=\"nofollow noopener\" target=\"_blank\">Big Data<\/a> Selectivv. Pozyskane zosta\u0142y w wyniku wy\u015bwietle\u0144 reklam w kanale mobilnym, jak r\u00f3wnie\u017c od wydawc\u00f3w aplikacji. Pr\u00f3b\u0105 badawcz\u0105 byli podr\u00f3\u017cni u\u017cytkownicy urz\u0105dze\u0144 mobilnych. W raporcie zastosowano podzia\u0142 odwiedzaj\u0105cych na turyst\u00f3w (osoby, kt\u00f3re sp\u0119dzi\u0142y minimum jedn\u0105 dob\u0119, w tym nocleg, w badanych obszarach, a ich stref\u0105 zamieszkania jest inny powiat ni\u017c ten, w kt\u00f3rym znajduj\u0105 si\u0119 badane gminy) oraz odwiedzaj\u0105cych jednodniowych (osoby, kt\u00f3re odwiedzi\u0142y na minimum 4h dane gminy, ale bez noclegu i ich stref\u0105 zamieszkania jest inny powiat ni\u017c ten, w kt\u00f3rym znajduj\u0105 si\u0119 badane gminy).<\/p>\n\n\n\n<h2 id=\"wzrost-popularnosci-jednodniowych-wycieczek\">Rise in popularity of day trips<\/h2>\n\n\n\n<p>The Selectivv report shows that an increasing number of people traveling within Poland are opting for short trips that do not require an overnight stay. Statistics reveal that in 2021, day-trippers constituted 37% of all visitors, a figure that remained similar in 2022 and 2023, accounting for 36%. However, in the 2024 summer season, the percentage of travelers choosing day trips rose to 41%. <\/p>\n\n\n\n<h2 id=\"wplyw-krotszych-pobytow-na-branze-turystyczna\">Impact of shorter stays on the tourism industry<\/h2>\n\n\n\n<p>It can be inferred that more travelers are choosing short-day trips over long vacations within the country. This trend presents both a challenge and an opportunity for Polish resorts and tourist centers. Businesses in the tourism sector may seek to adapt to this trend by offering new, flexible options such as one-day trips, short-stay packages, and themed weekend getaways.<\/p>\n\n\n\n<h2 id=\"zmiany-destynacji-podrozniczych-wsrod-polakow\">Changes in travel destinations among Poles<\/h2>\n\n\n\n<p class=\"has-text-align-left\">Poles, long divided between mountain trekking and seaside relaxation, are increasingly choosing new travel destinations over familiar ones. This shift is influenced by both economic factors and a desire to explore new places. The Selectivv report indicates that from 2021 to 2023, Polish tourists preferred seaside vacations over mountain trips. This trend only shifted in 2024, when more domestic tourists began choosing southern Poland as their holiday destination.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The research found a significant increase in the popularity of mountain trips from 40.7% in 2021 to 50.5% in 2024. A similar trend was observed among international tourists, who three years ago favored the Polish seaside (71.9%) but more frequently opted for mountain vacations (50.3%) this year.<\/p>\n\n\n\n<h2 id=\"podsumowanie\">Summary<\/h2>\n\n\n\n<p class=\"has-text-align-left\">The year 2024 brought changes not only in the duration of summer stays but also in travel destination preferences. Based on the report, it can be concluded that southern Poland has become a more attractive tourist destination. Moreover, if the trend of decreasing visitor numbers in northern Poland continues, coastal areas may face a new challenge in rekindling interest among tourists to visit the north more frequently.<\/p>\n\n\n\n<p>See the full report on the <a href=\"https:\/\/selectivv.com\/en\/knowledge_center\/wakacje-2024\/?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=wakacje2024\" data-type=\"URL\" data-id=\"https:\/\/selectivv.com\/knowledge_center\/wakacje-2024\/?utm_source=web&amp;utm_medium=blog&amp;utm_campaign=wakacje2024\">Selectivv website<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka.png\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-1024x768.png\" alt=\"\" class=\"wp-image-26212\" srcset=\"https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-1024x768.png 1024w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-300x225.png 300w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-768x576.png 768w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-1536x1152.png 1536w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-2048x1536.png 2048w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka-16x12.png 16w, https:\/\/selectivv.com\/wp-content\/uploads\/2024\/11\/Wakcje-2024-raport-okladka.png 3000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Raport \"Wakacje 2024\"<\/figcaption><\/figure>\n\n\n\n<h2 id=\"o-selectivv\">About Selectivv<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/selectivv.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selectivv website&nbsp;<\/a><\/strong>has its own DMP platform, under which we analyze and profile data on<strong>&nbsp;14 million mobile&nbsp;<\/strong>of mobile devices in Poland. We use this information to implement campaigns and reach the right groups of users in precisely defined locations with the advertisement.<\/p>\n\n\n\n<p>We constantly cooperate with the country's largest media houses and advertising agencies. We also provide services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, and the public sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Na przestrzeni ostatnich 4 lat (2021-2024) zachowania podr\u00f3\u017cnicze Polak\u00f3w uleg\u0142y zmianie. Z najnowszego badania Selectivv Data Tank \u201eWakacje 2024\u201d, sprawdzaj\u0105cego ruch turystyczny w okresie wakacyjnym w 2024 roku i por\u00f3wnuj\u0105cego go z ubieg\u0142ymi latami, wynika, \u017ce zapanowa\u0142 nowy trend w podr\u00f3\u017cowaniu. Tury\u015bci zar\u00f3wno krajowi, jak i zagraniczni coraz cz\u0119\u015bciej decyduj\u0105 si\u0119 na jednodniowe wycieczki. Dodatkowo, [&hellip;]<\/p>","protected":false},"author":6,"featured_media":26219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/26225"}],"collection":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/comments?post=26225"}],"version-history":[{"count":6,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/26225\/revisions"}],"predecessor-version":[{"id":26239,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/posts\/26225\/revisions\/26239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media\/26219"}],"wp:attachment":[{"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/media?parent=26225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/categories?post=26225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selectivv.com\/en\/wp-json\/wp\/v2\/tags?post=26225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}