After entering the address in a browser and selecting the search radius (from 250m to 5km) the user receives information about the daily number of people staying in a given location and their demographics, as well as the behavioral profile (based on data from the last 12 months).
The tool allows better planning of mobile campaigns, as well as outdoor campaigns (out-of-home advertising and digital out-of home advertising). It also identifies the needs of other industries in which accuracy and traffic knowledge of smartphone and tablet users are important.
Selectivv Audience Meter is a tool targeted to people ordering and conducting campaigns in the mobile channel. Thanks to it, the marketer can get information about who were the people who saw and / or clicked on the advertisement, where they are, what they are interested in and what behavioral profiles are assigned to them. Impressions and clicks generated during the campaign are compiled with Selectivv DMP – mobile users database. It contains both current and historical information about the mobile users’ activities online and offline. On average, there are 362 facts about one user. Based on this, the AI engine creates behavioral profiles and purchase predictions.
Selectivv Audience Meter is also fully integrated with external platforms (e.g. Adform, Appnext, Google Doubleclick). Thanks to this, there is no need to change the DSP platform, and the marketer can use the tools that was used so far, but with more awareness of expended budgets.
With the start of the campaign, the advertiser gets a unique link, which shows a visual representation of the current results. There is no need to create an account and login and a link is protected by a special token. In the current version Dashboard represents the number of ad displays, clicks, and Click-Through-Rate.
Data can be represented in term of hour or day. You can also receive the results in the CSV file. It is worth remembering that Dashboard is used for „live” campaign monitoring. A much more detailed report the client receives after finishing the campaign, it contains, in particular, information about the location of the ad and location of his audience.