Due to the war, the number of Ukrainians in Poland has increased by almost 2 million. In the Selectivv Data Tank report, apart from demographic data, we present unique analyses of the everyday life of the Ukrainian community - including the level of wealth and the number of visitors to the most popular shopping malls in Poland.
Raport "Ukraińcy w Polsce" jest już dostępny do pobrania.
The report - Ukrainians in Poland in March and April 2022 is a comprehensive set of data on the Ukrainian population in the country. Due to the war in Ukraine, the number of Ukrainians in Poland increased by nearly 2 million. We explore this topic in our publication, which additionally contains data on the level of footfall of the most popular shopping malls in Poland.
The Selectivv Data Tank team prepared and analyzed large amounts of data about users from Ukraine, which allowed us to create comprehensive research. The research includes, among others, an index going couple of years back, the number of visits to shopping malls, and demographic profiles of mobile users from Ukraine residing in Poland.
“Based on the data we have collected, it can be seen that shopping malls are not a priority location for people who have recently arrived from Ukraine. In the long-term context, these behaviors will probably change (along with the length of stay in Poland), for which the shopping malls should be prepared now. Therefore, we recommend carrying out proper communication activities so that they reach this potentially large group of recipients" - comments Marcin Augustyniak, Client Director of the Data Tank team at Selectivv.
Download the report now and see the latest and most accurate data on the market. The data from the report is extensively commented on in the press and nationwide programs, as well as on specialist portals.
If you would like to get to know your clients better, conduct tourist analysis or check the effectiveness of your marketing activities, we are here to help. Check out our research offer and let us know what data we can prepare especially for you.