We implemented a targeted advertising campaign using DMP Selectivv, Geotrapping® technology, and user profiling. Data based on GAID and IDFA.
Over 400,000 unique impressions
Fundraising support, poster downloads, newsletter subscription
Over 10 000 clicks in target group.
We managed to realize the campaign using the RichMedia creatives. We used the DMP Selectivv database as well as the Geotrapping® and user profiling technology for the purpose of this campaign. Campaign was conducted in cooperation with Wavemaker.
Over 70 000 clicks
9 seconds of engagement in creatives
The main goal of the advertising campaign was to gain new students. Our 92% effectiveness in reaching the appropriate target group was the key to achieve results, that stand out.
103 000 clicks in the ad
results exceeded plan by 31%
191 Summer course registrations
We have developed an advertising campaign promoting TEB educational courses for people of Ukrainian nationality. We profiled the users with great precision. Within 5 weeks, the client welcomed over 50 new students.
34 000 clicks in the ad
92% success rate in reaching the target group
54 registrations for educational courses
We created a contextual ad to sell the largest apartments in the Novdom developer offer. Precisely those that are most difficult to liquidate on the market. Our campaign accomplished this task within four weeks.
over 800,000 views
8 000 clicks in the ad
10 largest apartments sold
We delivered a display and video campaign, which achieved desired results in just four weeks. It was possible thanks to the precise user profiling, Geotrapping®, and Selectivv DMP.
Advertising displayed in 70 cities in Ukraine
VTR > 50%
We have developed a detailed description of tourists in the West Pomeranian region. We have presented the seasonal distribution of tourist traffic.
determining the volume of tourist traffic in the region
characteristics of tourists
proprietary dashboard development
We analyzed the traffic structure in the capital city. The conclusions from our research show where it is worth locating communication investments.
determination of traffic volume
determining the directions of the movement of the population
analysis of traffic in time
We defined the shopping habits of the residents of a specific location. We examined people living in the Krzyki district in Wrocław. Our analyzes resulted in interesting conclusions.
customer research in specific locations
Passive and declarative data analysis
reaserching the shopping habits of residents
We examined the pre-holiday shopping trends of Poles. Based on our analysis, advertising campaigns for shopping centers can soar to the heights of effectiveness.
analysis of users of leading e-commerce applications
characteristics of customers of popular shopping malls
identifying pre-holiday shopping trends
We thoroughly researched a group of participants in Romania's one of the most significant music events. The client received detailed analysis from us.
analysis of the participants of the Summer Well Festival 2018
characteristics of the Open'er 2017 visitors
both Festivals participants' comparison
We provided the client with an analysis of the customers of the shopping center and the characteristics of consumers using the services of competitors. Based on this data, the client has planned more effective advertising activities.
analysis of customers
characteristics of competitors' customers
comparison of both customers groups