The beginning of the holidays
In the periods June 27-26, 2020 and June 20-21, 2019, we collected information about Polish tourists.
Three towns in various regions of Poland were selected for analysis, which are attractions for Polish tourists: Władysławowo (holidays by the sea), Giżycko (Masurian Lake District) and Karpacz (Karkonosze).
The analyzed were mobile device users who have a Polish SIM card and the Polish language set in the phone. Additional variables were the fact of staying in the researched towns for a minimum of 2 days in the analyzed period and another night zone (night zone = home zone, location where users usually stay between 8 p.m. and 8 a.m.).
We observed an increase in the number of Polish tourists in all three researched towns. The largest number of tourists from Poland in the first week of summer 2020 among the surveyed cities was observed:
- Władysławowo (38 976)
- Gizycko (37286)
- Karpacz (27686)
July 2019 vs July 2020
“In addition, we managed to analyze the growth of tourists in Poland compared to last year:”
- Władysławowo – 41% more
- Karpacz – 16 %. more
- Giżycko – 41% more
How old were the Polish tourists visiting Giżycko, Karpacz and Władysławowo?
- In the case of Władysławowo, we observed an increase in the number of visitors mainly aged 21-30 and a significant decrease in the elderly (over 51);
- For Karpacz, the differences between 2019 and 2020 in terms of the age structure are smaller, but a smaller percentage in the tourist population were people aged 31 to 45;
- Giżycko was visited more often by users aged 21-35 and over 51.
Looking at the popularity of the locations in question in individual age groups, we get the following statement:
- Under 20: Władysławowo
- 21-30 years old: Giżycko
- 31-40 years: Giżycko
- 41-50 years: Władysławowo
- 51 and more years: Karpacz
Based on this information, we can safely say that this year, many more tourists have been noticed in Poland, who prefer a quiet holiday without large events and crowds of people, which allows you to rest carefully and keep safe distances.