The analysis carried out by the consulting and auditing company Deloitte Consulting SA confirmed the quality of the data provided by Selectivv. This is the first DMP platform audit in Poland.
The system and method of operation on data uses by Selectivv has been verified without reservations by Deloitte Consulting SA on December 6, 2017
We are the first in Poland to decide on external audit of collected and processed data. Further development of big data, not only in marketing, is not possible without greater transparency on the market and customers' trust in data. An audit according to an independent international institution confirms that our clients receive data of the highest quality, explains Aleksander Luchowski, CEO of Selectivv Mobile House.
An external data audit is another element of the Selectivv strategy, which puts a strong emphasis on the quality and transparency of the data that our company delivers to the market. In September Selectivv introduced Dashboard enabling all clients to track the progress of ongoing campaigns in real time. In December Selectivv Meter was made available - a tool allowing to check who exactly are the recipients of the mobile campaign and to verify the work of subcontractors. Its operation consists in adding a tracking code to the campaign, thanks to which impressions and clicks are verified with Selectivv DMP. The culmination of these activities is an audit of an independent institution confirming the quality of data.
Selectivv DMP is the largest set of data on mobile users in Central and Eastern Europe, which covers a total of 82 million people, including 15 million in Poland. On average we have 362 information about 1 user, in particular, demographic data, interests and locations. The base was established on the basis of collected within two years data from 200 thousand mobile apps and 15 million mobile web pages. 60 consumer profiles were distinguished as a result of the big data analysis. These are, for example, people planning a baby, visitors of shopping malls, users of mobile banking or music applications. For example, the profile "people engaged in sports" includes people who have used sports applications at least 3 times during last month. In turn, the profile of "MediaMarkt, Saturn, Media Expert customers" includes people who visited these stores, including 2 times in the last 4 months.
