As an expert in acquiring, analyzing and profiling data about users of mobile devices, Selectivv is presenting new tool Selectivv Meter. This innovative solution allows for more effective verification of mobile campaign results and accurately demonstrates who are actual recipients of ad campaigns. Recipients are verified with help of Selectivv DMP- the largest database of mobile devices users in Poland.
According to international estimates by 2020 mobile market will constitute two-thirds of the entire ICT (Information and Communication Technology) sector. Thus, it will become the main tool of communication between company and client. A distinguishing feature to be able to succeed in this area will be a deep knowledge about smartphone and tablet users and a reliable measurement of ad campaigns results.
The new solution is designed for all those who run campaigns in mobile channel and want to be sure that the advertising target is reached. By adding tracking code provided by Selectivv to the campaign it can be checked in reliable way who actually sees the ad, where they are, what they are interested in and to which behavioral profiles they are assigned to. It becomes possible thanks to the combination of data from the current campaign with data from Selectivv’s database. This solution is used in mobile technology for the first time and it allows ad impressions quality, target group reached verification.
The tool we propose is the answer to the problem of evaluating advertising activities carried out in mobile channel. This is the first tool of its kind on the market that allows to check who exactly saw our offer. Moreover, it tells not only if those people are potentially interested in the product or service, but above all, whether they really have the chance to take advantage of our offer - whether they physically pass by our stores, do they shop online, if so, exactly how - comments Dominik Karbowski, co-CEO and co-founder of Selectivv Mobile House. He also adds that: Selectivv Meter allows to verify the work of subcontractors - check whether our budget has been used properly to reach a specific group of recipients.
By using Selectivv Mobile House solution you are not limited by choice which DSP platform you use. Selectivv Audience Meter is fully integrated with Adform, Appnext, Google Doubleclick, so there is no need to change the provider. At the same time it allows to more effectively track your mobile campaign by providing detailed information about its actual recipients.
