08:35, sty 29

The "50 years of AMG" campaign is nominated in Mobile Trends 2018 competition

The "50 years of AMG" advertising campaign was nominated for Mobile Trends Awards in the category of the best marketing campaign. The campaign was organised in June 2017 jointly with LiquidThread agency for Daimler Mercedes AMG GT.

Mobile Trends - marketing campaign

The aim of the campaign was to present the history of Mercedes AMG brand in a modern and unconventional way, as well as to reach with the message to men aged 35+, living in cities over 100 thousand people interested in cars.

In order to reach such people, we used Geotrapping® - our own technology that allows us to collect a database of target users based on their location at a given time using GPS . There were selected people who participated in the largest motoring events in Poland within 3 months before the planned campaign. These included participants of Warsaw Night Racing, Polish Motor Racing Championships or Moto Show Krakow.

The mobile display rich media campaign was directed to the collected database. The mobile full page formats containing unique video content presented the history of AMG brand and its most important achievements and gave the user the opportunity to immerse themselves in the sports world of AMG brand.  Thanks to the use of an innovative solution, which is Geotrapping®, we managed to precisely reach the group of motoring fans. The campaign also used the opportunity to target premium smartphones : Galaxy S7 and iPhone 7. A high level of interaction with creation can be a good match. 16 seconds - it was the average time spent on creation, during which fans familiarized themselves with historical AMG models. The user spent on average more than 30 seconds watching video about the brand and historical models of Mercedes AMG cars.

The winners will be announced during the gala at Mobile Trends 2018 conference. The event, which will take place on 1-2 March in Krakow, is an opportunity to meet all the major players in the mobile industry in Poland. At the seventh edition of the conference among dozens of speakers there will be also our representative. Jacek Dymkowski Commercial Director Selectivv will talk about how the data from the mobile channel increase the value and effectiveness of advertising campaigns and why mobile is a key element of advertising campaigns in 2018.

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