Data and profiling
Online and offline mobile data in one profile
Selectivv provides data from mobile advertising IDs (MAID), the advertising ecosystem and RTB. Each profile combines what someone uses on their phone with where they physically go.
Signal source: apps and websites that display ads (RTB). We see where an ad request occurred, not what someone does inside the app.
How it works
From ad request to segment in 4 steps
Signal
A mobile device appears in the advertising ecosystem: an app or website sends an RTB request with the advertising ID (MAID) and context.
Online profile
We group the apps and websites used into interest categories: finance, automotive, parenting, gaming and dozens more.
Offline profile
We match device locations with our POI database: stores, malls, petrol stations, airports, stadiums. We know where and how often someone goes.
Segment and result
From profiles we build segments, calculate metrics and deliver a report, an OmniFonia dashboard or an audience for a campaign.
Online: apps and websites
350,000+ apps and 17m+ mobile websites as signal sources. Interest categories, purchase intent, use of specific apps, including competitors' apps.
Offline: visited POIs
A large POI database in 44 categories across many markets. Visits, frequency, time of day, home and work areas at area level, not individual level.
Coverage
Global data coverage
Data is available worldwide, except Russia, China and North Korea. We keep extending the POI database to new markets, including for specific projects.
Privacy
GDPR-compliant, no third-party cookies
We work with anonymous advertising IDs, not personal data. Results are reported at group and area level. Targeting by mobile ID reaches 92% target group accuracy in our campaigns.