Selectivv Data Tank
Research and analytics on mobile data
Selectivv means data and analytics. We answer questions about footfall, customers and locations: faster than a survey and on a larger sample than a panel.
Types of research
Research for results-driven companies
Every study starts with the decision it should support: where to open a store, whether a campaign works, who your competitors' customers are.
Footfall research
Did the campaign bring people to the store? We measure visits before, during and after.
More →Catchment analysis
Where customers come from, how far a location reaches, where the white spots are.
More →Tourism traffic research
Number and profile of tourists, seasonality, where they come from.
More →Population flows and migration
Traffic intensity and movement routes in a city or a venue.
More →App user analysis
How many users an app has, who they are, how it compares with competitors.
More →Consumer research
Behavioural and demographic profile of your customers and your competitors' customers.
More →Research on foreigners
Number and distribution of foreigners, support for public administration and business.
More →Survey research + passive data
A survey combined with mobile data: what people say and what they do.
More →How we work
From question to result
Question
We agree which decision the study should inform.
Design
We select locations, POIs, the period and comparison groups.
Analysis
We calculate the metrics on Selectivv data.
Result
A report, a dashboard or ongoing monitoring in OmniFonia.
Who it's for
Industries we work with
From shopping centres and retail chains to cities, tourist regions and event organisers. In Poland and abroad.
Population flows in Warsaw
An analysis of movement patterns in the city that showed where transport investment would have the greatest effect.
See the case study →