Footfall research
Footfall research: how many store visits did the campaign drive
We measure footfall at your locations before, during and after a campaign, including OOH and DOOH. We compare people who saw the ad with a control group. The result is visits, not clicks.
Footfall is one of three measurement methods. See also brand lift and geo lift →Sample data illustrating the method
What we measure
Footfall research metrics
Visitors
Unique people and visits, daily and weekly.
Lift
The difference in visits between the exposed group and the control group.
Competition
Whether customers switched from a competitor to you.
Catchment
Where new visitors came from, on an H3 hexagonal grid.
Ongoing footfall
Footfall monitoring in the OmniFonia dashboard
A one-off study or an ongoing dashboard with monthly data for multiple locations. From $50 per location per month.
Discover OmniFoniaFAQ
Footfall questions
What is footfall?
Footfall is foot traffic, the number of people visiting a location. Footfall research measures how this traffic changes, for example as a result of a campaign.
Can you measure the effect of an outdoor campaign?
Yes. We identify people who were near the billboard and check whether they visited your stores more often than a control group.
How long does a study take?
It depends on the campaign period. We agree the timeline when quoting, based on the number of locations and the period.