Public sector · local government and institutions
Mobile data for local governments and public institutions
How many people actually spend time in a municipality, where tourists come from, how residents commute and where services are missing. Selectivv answers these questions with anonymised mobile device data, for any area in Poland and abroad.
What we measure
Answers that registers and surveys cannot give
Mobile data shows where people actually are, not just where they are registered. You get results for municipalities, districts, neighbourhoods, routes and individual venues.
Actual population
How many people really live, work and spend time in an area. Day and night zones, changes across months and years.
Foreign residents
The number and distribution of foreigners, including Ukrainian citizens, by area and period.
Tourism
Domestic tourists down to their home municipality and international tourists by country. Length of stay, repeat visits, seasonality.
Mobility and transport
Resident flows, commuting and traffic intensity by hour. A basis for transport and investment planning.
Investment and service planning
Where demand grows for schools, clinics, parking or retail. Location potential before an investment decision.
Surveys with passive data
Smartphone surveys in a chosen group, combined with where those people actually go.
Regional promotion
Campaigns aimed at tourists and investors in Poland and abroad, with arrivals measured. Delivered by Fonia.Digital.
Dashboard monitoring
Ongoing access in the OmniFonia dashboard: new data every month for selected areas and venues.
Projects
Analyses we have prepared for cities and regions
How many people really live in Łódź
170,000 more than in official statistics. Population based on presence, not registration.
Read →TransportWhere Warsaw needs new metro lines
An analysis of residents' commutes and the directions that lack fast transit.
Read →Tourism · tenderTourism in the West Pomeranian region
A study delivered through a public tender: the number, origin and length of stay of domestic and international tourists.
Read →ForeignersUkrainians in Poland: population dynamics
The number and distribution of Ukrainian citizens in 2022-2023.
Read →MobilityPopulation flows in Warsaw
How residents travel to and from work.
Read →TourismTourists in Kraków
Where tourists in Kraków came from and how long they stayed in 2021.
Read →How institutions buy
From question to report in four steps
Goal
We agree what the study should answer: area, period, metrics and comparisons.
Scope of the contract
On request, we prepare a list of parameters and metrics to help you describe the contract and estimate its value.
Offer and contract
We submit an offer in your request for quotation or tender, with a full set of company documents.
Results
A report with methodology, data in a spreadsheet, maps and a presentation of results, e.g. for the board or council.
Methodology
Where the data comes from and why you can rely on it
Source
Anonymised mobile advertising IDs (MAID) from the advertising ecosystem and RTB, matched with a database of places and areas.
Privacy
We do not process names, phone numbers or addresses. Results are reported only in aggregate, for groups and areas.
Scale and continuity
Daily data since 2015, so you can compare seasons, years and the periods before and after an investment.
„Economic development and residents' quality of life are the main goals of local governments. Data shows who residents, tourists and visitors are, so strategy can be based on facts rather than estimates.”
Dominik Karbowski, co-CEO, Fonia Group
FAQ
Questions from local governments and institutions
How is Selectivv data different from official statistics?
Official statistics rely mainly on registers. Mobile data shows where people actually are, by day, month and time of day. That makes it a good complement to public statistics, for example for the population of large cities or tourism.
Is it GDPR-compliant?
Yes. We work with anonymised advertising IDs and report results only in aggregate, for groups and areas. We never share data that could identify individuals.
How small an area can you study?
From a single venue, such as a station, beach or arena, through neighbourhoods and districts, up to municipalities and regions. We set the minimum area so that results are statistically reliable.
Can you study a past period?
Yes. We have historical data, so we can analyse, for example, last tourist season or compare the situation before and after an investment opened.
Do you take part in public tenders?
Yes. We have delivered studies for the public sector through public procurement. Send us your request or draft contract scope and we will prepare an offer.
Can the results be published?
Yes. Publication rights, for example in a strategy, a report or on your website, are agreed in the contract.