Smartphone surveys
Smartphone surveys combined with behavioural data
We ask exactly the people you need: customers of your stores, visitors to competitors, residents of a city or people who saw your ad. We combine the answers, in aggregate, with where respondents actually go and what they use. You get what people say and what they do.
Why this approach
A sample chosen by what people do, not by what they claim
The right respondents
We select the group based on behaviour: places visited and apps used. You do not have to rely on what respondents say about themselves.
Opinions and behaviour together
We match answers with passive data. For example, you can see whether dissatisfied customers visit competitors more often.
Hard-to-reach groups
Visitors to a specific mall, sports fans, tourists, fleet drivers. Groups that online panels do not reach.
How it works
From question to results in four steps
Goal and group
We agree who to ask and what about, e.g. people who visited your store or a competitor in the past month.
Questionnaire
We help you write a short survey that works well on a phone.
Fieldwork
The survey is shown in mobile apps to the selected group. Answers are anonymous.
Report
Results by group, combined in aggregate with data on places and apps, plus recommendations.
Use cases
What our clients use it for
Brand lift
Did the campaign raise brand awareness and purchase intent? People who saw the ad versus a control group.
Your customers
Satisfaction, reasons for visiting and gaps in your offer among people who actually visited you.
Competitors' customers
Why they choose a competitor and what would make them switch.
Concept and message tests
Test an idea, name, creative or offer with your target group before launch.
Public sector
Opinions of residents, tourists and public service users in selected areas.
Add-on research
A survey on top of footfall, catchment or tourism analysis.
FAQ
Frequently asked questions about surveys
How do you reach respondents?
The survey is shown in mobile apps to people in the selected group, e.g. those who visited specific places. Group selection is based on anonymised Selectivv data.
Is the survey anonymous?
Yes. We do not collect names, email addresses or phone numbers. Answers are combined with behavioural data only in aggregate, for groups.
How many questions can a survey have?
Short surveys work best, up to about fifteen questions. We help design the questionnaire so it works well on a phone.
How long does it take and what does it cost?
It depends on the size and availability of the group and the number of questions. After a short call about your goal, we will prepare a scope, timeline and quote.
Can a survey be combined with a campaign?
Yes. That is a brand lift study: the campaign is run by Fonia.Digital or your media agency, and we survey people who saw the ad and a control group.