TEB Edukacja: 191 summer course sign-ups from a mobile campaign
TEB Edukacja wanted as many summer course sign-ups as possible. In summer, studying loses out to holidays, so the campaign had to reach people who were already considering learning during the break.
Challenge
The target group was broad: women and men aged 20-35 in various cities. The task was to find those among them who had recently shown interest in post-secondary schools or postgraduate studies.
Solution
Selectivv built a segment from DMP data: interest in post-secondary and postgraduate education, age 20-35, within about 30 km of cities with TEB schools (Geotrapping® and geotargeting). The campaign ran for 14 weeks and was continuously optimised for sign-ups.
Result
103k clicks, 31% above target, and 191 summer course sign-ups. 92% of impressions reached the intended target group.
Bar proportions are illustrative; figures from the case study