Check your location
See what an analysis of your location would look like
Enter an address or the name of a store, mall or office. We'll show you an example of what the analysis includes. We'll prepare real data once you get in touch.
Who it's for
Start with what you need
Retail and shopping centres
Footfall, catchment and competition for your locations, every month in the dashboard.
Analyse your location →Agencies, DMPs and platforms
Segments and MAID data for your campaigns and models, from many markets.
Request a segment sample →Cities and tourism
Tourists, residents, foreigners and flows of people in your region.
Sample report for a region →Brands and e-commerce
Campaigns aimed at people who visited your stores or your competitors', with visit measurement.
Campaign plan with visit measurement →One data source, three uses
From raw signal to business decision
Research and analytics
Footfall, catchment, tourism, population flows, app users. Reports and dashboards tailored to your question.
Research for companies → Self-service dashboardOmniFonia
Online location analytics: visitors, visit frequency, competition and catchment on an H3 grid. New data every month.
from $50 / location / month → Delivered by Fonia.DigitalAdvertising campaigns
Reach people who have been to a specific place (Geotrapping®) or who use specific apps. With post-campaign visit measurement.
Data-driven campaigns →Online + offline profiling
We know where people go and how regularly they come back
Each profile combines two worlds: the apps and websites someone uses and the places they physically visit. From this we build segments and answer questions about customers, competitors and locations.
350,000+ apps and 17m+ mobile websites as signal sources
POI database in 44 categories across many markets, Geotrapping® accuracy of 2-4 m
International
Data from around the world. Projects in many markets.
Data available globally, except Russia, China and North Korea. Offices in Warsaw, London and Berlin.
Fonia Group
Selectivv is part of Fonia Group. From data to campaigns and customer service in one place
Fonia Group combines data, media, telecoms and technology. One partner can analyse your market, reach the right people, measure the effect and handle the customers who responded to the campaign.
Location data and analytics: profiles, segments, footfall, catchment, research.
You are hereData-driven campaigns: drive-to-store, performance, video and display, with measured results.
fonia.digital ↗OmniFoniaAnalytics dashboard: traffic, catchment and competitors for your locations, every month.
omni.fonia.group ↗fonia.appA mobile network with an app and a points programme for online shopping.
fonia.app ↗Fonia TraveleSIM for travellers in more than 190 countries, also as a white label for partners.
fonia.travel ↗- Call centre
- Software house
- Creative studio: display, rich media, video
- AI: agents, chatbots, voicebots
Case study
Results you can count
Reports and data
Open reports on Selectivv data
We publish open analyses: how many people live in cities, where foreigners live, how much time we spend on our phones. We can apply the same method to your market.
Browse reportsFAQ
Frequently asked questions
Didn't find your answer? Write to us and we'll come back with a concrete proposal.
Where does Selectivv get its data?
From mobile advertising IDs (MAID) visible in the advertising ecosystem and RTB: the apps and websites used and the locations a device visits. The data is anonymised and processed in line with the GDPR.
What is the difference between geotargeting and Geotrapping®?
Geotargeting reaches people who are in a place right now. Geotrapping® is a proprietary Selectivv method: it reaches people who were in a place earlier.
Do you share raw data?
We normally deliver results: a report, a dashboard or a campaign segment. Data licensing is discussed individually.
Which markets do you cover?
Data is available globally, except Russia, China and North Korea. We have delivered projects in over 20 countries and have offices in Warsaw, London and Berlin.
How much does an analysis cost?
The OmniFonia dashboard starts at $50 per location per month. Tailored research and campaigns are quoted after a short conversation about your goal.
Transcript: Selectivv. Data on where people go and what they use. Millions of smartphones appear in the advertising ecosystem. Every ad request is an anonymous signal, fully GDPR-compliant. Online, we see which apps and websites display ads, and we group them into interests: finance, automotive, gaming. Offline, we match locations with our database of places: malls, petrol stations, gyms. We know where people go and how often they come back. From anonymous profiles we build segments. Always at group and area level, never individuals. One data source, three uses: research and analytics, the OmniFonia dashboard, and advertising campaigns delivered by Fonia Digital. Data from around the world, since 2015. Selectivv, part of Fonia Group. Let's talk data.