We are thrilled to announce the fifth edition of the Selectivv Academy course and the first international one. We open registration for this unique training. It is prepared for marketers, digital marketing specialists, marketing managers, and aspiring marketing gurus who want to understand better and use location data in their projects.
In order to provide the best knowledge at the most convenient time, we decided to postpone the event to June 16, 2021. It will take place at the same hours.
This year we want to focus on digital marketing and location data related to advertising for smartphones (mobile marketing). The workshop will consist of two main parts - theoretical and practical.
The first one will introduce participants to the principles of mobile marketing based on location data. Chief Revenue Officer at Selectivv, Paweł Olechowski, will present how Selectivv collects and analyzes data, thus creates profiles of smartphone users. Paweł has over 25 years of experience in sales and business development. For the last 4 years, he’s worked at Adform A/S as a Sales Director for CEE Region. At Selectivv, Paweł is, among others, responsible for the campaign management and delivery as well as marketing teams, ensuring continuity in delivering the best marketing campaigns and research based on Selectivv Data.
Michał Gąś, Director of Programmatic and Performance, will conduct the second - practical part of the training using our case studies. The discussed cases concern comprehensive advertising of a sports brand, online course campaigns, brand development, promotion of a mobile application, research on the potential for outdoor localization (OOH / DOOH), the continuation of the outdoor campaign on mobile devices, etc.
It’s easy! All you have to do is fill the application form here and wait for our confirmation by e-mail.
Invite your friends and join the International Selectivv Academy course! More information about the course here.
