On October 11, we were the partner of the Gala and the founder of the award in an expert and independent competition PRCH Retail Awards 2018. The gala was organized by the Polish Council of Shopping Centers, and its aim was to highlight the best marketing campaigns for shopping centers in Poland.
Over 170 companies and retail chains participated in the Gala. 21 of them received awards for achievements in the field of marketing. The best practices and innovative activities as well as the teams responsible for carrying them were appreciated.
Selectivv, as an expert in mobile marketing activities and smartphone user research, presented the award to the winner in the "PRO-SALE CAMPAIGN OF THE SHOPPING CENTER OF THE YEAR" category. The main prize, a voucher worth PLN 40,000 for the use of the Selectivv Dashboard service, was received by Galeria Katowicka. Once again, we congratulate the winner and are glad that we will support Galeria Katowicka in innovative marketing activities.
During the PRCH Retail Awards 2018 final gala, Selectivv analyzed information about the event participants thanks to the data from mobile and the proprietary Wifitrapping technology. The statistics were updated on a regular basis and presented on screens in the Hall of Physics of the Warsaw University of Technology. Among the guests, one could distinguish people actively practicing sports, having children, interested in a healthy lifestyle or people using loyalty programs.
We use Location Data on a daily basis to provide services, including for chains and shopping malls. This allows you to define the profile of a potential customer and analyze consumer paths in the real world.
