We have become a Strategic Partner of the #TerazCzasNaCzytanie campaign conducted by the Fundacja Powszechnego Czytania since the schools closed!
Research has proven that reading is effective in reducing stress: just 6 minutes of reading reduces its level by as much as 60%. Reading it also brings many other long-term effects: it builds competences social, emotional and cognitive, it has the power to reduce social differences. "When we heard that Polish children would stay at home with their parents, we immediately began to 'exhort' that it is worth taking advantage of this time, and at least for a moment to read with your child every day" - says Maria Deskur, president of the Fundacja Powszechnego Czytania.
The #TerazCzasNaCzytanie campaign encourages parents who use smartphones to read and talk to their children. It is aimed primarily at those who have not done it so far for various reasons. After clicking on the graphic promoting the action, which will be displayed in various applications and on mobile pages, the parent will be redirected to the initiative's website. There you will find information and advice on reading and links to lists of valuable books, as well as to free e-books, funded by Legimi.
„We are very happy that we can use our technology for the benefit of children and families in Poland. We understand our responsibility, therefore we engage in actions social, especially in those that support more consciously approach to the use of mobile devices. We hope you enjoy the action #TerazCzasNaCzytanie and reaching out to parents will draw their attention to how important reading and talking together are in the development of a child. We believe that the direct message they see on their smartphone will prompt them to put it down device for a while and reach for it together with the child book. We are honored to become the Strategic Partner of the Action #TerazCzasNaCzytanie. " - says Aleksander Luchowski - co-CEO Selectivv.
„From a certain date we talked with Selectivv about what the pro-reading campaign for tablets and smartphones should look like. The current situation has contributed to launch of the campaign, even though the Foundation does not have the funds to launch it. We're very impressed with the ideality and professionalism of the Selectivv team, which immediately agreed to launch a campaign using their unique ones solutions and ranges. " - adds Maria Deskur.
Fundacja Powszechnego Czytania was established in the fall of 2018 and has a goal to increase the level of readership in Poland by persuading families to reading and talking to children.
The Foundation is open to accepting new allies. More information.
