On October 25, we participated in one of the largest events in Central Europe, bringing together professionals who use market and human knowledge to support business decisions. More than 500 specialists from various fields of business gathered together under one roof, so to exchange their knowledge during one of ten sessions.
We were not an exception and shared the latest research results on determining to what extent we are able to predict the needs of consumers based on data from mobile. We conducted the research jointly with the MANDS research institute. Customers of grocery stores, drugstores, and DIY stores in Wrocław have been subjected to analysis and at what distance they live from a shopping center. The survey was presented by the vice-president of Selectivv Dominik Karbowski and Przemysław Huk (Research Executive) with MANDS.
The study was possible thanks to the use of mobile data, which Selectivv obtains from mobile devices. The data, we analyzed and profiled, helps brands to obtain information about their current clients and potential recipients of their offer. Everything in the context of a specific area, i.e. a city, a district, a housing estate, a voivodship. The data also enables to conduct the analysis of the competitions’ clients.
How users use their mobile devices and what they do at a specific location is the basis of deep knowledge about consumers. Data from mobile have a unique character and extensive use.
We are very happy that we could share our results with the audience, and we hope that our knowledge will be helpful in the development of companies that were present at the congress. If you are interested in researching or analyzing your clients or competitors, please contact us.
