On the 18th of February at 3 PM we will start the 4th edition of our workshop - Selectivv Academy: Data in Marketing, the 4th edition. The participants have highly appreciated all three previous editions. What are the workshops about? What topics will we cover during the training? We will introduce it in this post.
In this post you will learn about:
Selectivv Academy is a course prepared for marketers, digital marketing specialists, marketing managers, and advertising enthusiasts who want to better understand and use location data in their projects. During the online workshops, we raise the issues of digital marketing and location data related to advertising for smartphones (mobile marketing).
The workshop will consist of two main parts - theoretical and practical. The first one will introduce participants to the principles of mobile marketing based on location data. Co-CEO of Selectivv, Dominik Karbowski, will present how Selectivv collects and analyzes data, thus creating profiles of smartphone users.
The advertising campaigns we run for our clients are extremely precise and have a high conversion rate. This is possible, among other things, thanks to the efficient use of data. The second (practical) part of the training is about case studies of advertising campaigns. It will be conducted by Michał Gąś, Director of Programmatic and Performance Department. The discussed cases concern the comprehensive promotion of a sports brand, campaign of online courses and brand development, promotion of a mobile application, research on the potential for outdoor localization (OOH / DOOH), or the continuation of the outdoor campaign on mobile devices.
In addition to deepening the knowledge of data in marketing, the participant will have the opportunity to obtain certification confirming participation in the training, as well as acquire competencies in the field of mobile marketing. We also offer mentoring from Selectivv in future marketing activities. In addition, the participant will be able to access a special knowledge base.
The participants appreciated all previous editions of the event. The previous edition of Selectivv Academy was highly valued by over 85% of participants in the evaluation survey. The training also met their expectations and allowed them to broaden their knowledge. During the workshop, participants learned more about location data and advertising for smartphones.
Selectivv Academy 4 will be held on Thursday, February 18th at 3.00 PM. To participate in the training, simply register via our online form. The training will take the form of an interactive webinar. Please visit Selectivv Academy website and the event on Facebook and LinkedIn, if you don't want to miss any news about the course.
