Selectivv - part of Fonia Group · Warsaw · London · Berlin+48 512 846 779 · selectivv@selectivv.com

Case study

Analysis of the population flow in Warsaw

Case Study

We discovered how the residents of Warsaw commute to and from work.

SERVICES USED BY THE CUSTOMER:

Population flow reaserch

Tourist traffic research

Customers reaserch

Passive research enriched with declarative data

Footfall research

Geotrapping® & Geotargeting

Business goals that the customer achieved thanks to our cooperation

Traffic volume estimation

Determining the directions of population movement

Analysis of population flow at various times of the day

Presentation of the applied solution to the problem

Na podstawie danych z Selectivv DMP opisaliśmy przepływ ludności Warszawy. O komentarz, gdzie w związku z tym niezbędne są nowe inwestycje komunikacyjne, poprosili­śmy przedstawiciela Zespołu Doradców Gospodarczych TOR – read the comment here.

Description of specific effects of the implemented activities

We observed that traffic to Śródmieście (city center) accounts for a quarter of all traffic in the morning. The greatest traffic towards this district comes from Praga Północ (15% of all morning movements). Similar analyzes can be used in planning transportation and communication investments.

Cooperate with us!

Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.

Send InquiryContact Us

Summer Well FestivalWe thoroughly researched a group of participants in Romania’s one of the most significant music events. The client received detailed analysis from us. analysis of the participants of the Summer Well Festival 2018characteristics of the Open’er 2017 visitorsboth Festivals participants’ comparison

ReDIWe provided our clients with a thorough analysis of the ReDI fair participants. They used the data provided by us during the next edition of the event to ensure even greater success.defining the profile of participantsdescribing customer’s paths within the fairgathering valuable data for use in future editions

Shopping centerWe provided the client with an analysis of the customers of the shopping center and the characteristics of consumers using the services of competitors. Based on this data, the client has planned more effective advertising activities.analysis of customerscharacteristics of competitors’ customerscomparison of both customers groups

Online shopping trendsWe examined the pre-holiday shopping trends of Poles. Based on our analysis, advertising campaigns for shopping centers can soar to the heights of effectiveness.analysis of users of leading e-commerce applicationscharacteristics of customers of popular shopping mallsidentifying pre-holiday shopping trends

Tourist traffic researchWe have developed a detailed description of tourists in the West Pomeranian region. We have presented the seasonal distribution of tourist traffic.determining the volume of tourist traffic in the regioncharacteristics of touristsproprietary dashboard development

Retail facilitiesWe defined the shopping habits of the residents of a specific location. We examined people living in the Krzyki district in Wrocław. Our analyzes resulted in interesting conclusions.customer research in specific locationsPassive and declarative data analysisreaserching the shopping habits of residents

Want a similar result?

Tell us your goal. We'll tell you whether research, the OmniFonia dashboard or a campaign fits best.