Case Study
We defined the characteristics of tourists in the West Pomeranian Voivodeship in terms of their length of stay and frequency of arrivals.
SERVICES USED BY THE CUSTOMER:
Tourist traffic research
App users analysis
Passive research enriched with declarative data
Footfall research
Performance Marketing
Geotrapping® & Geotargeting

Business goals that the customer achieved thanks to our cooperation
Estimation of tourist traffic volume in the region
Tourists’ characteristic
proprietary dashboard development
Presentation of the applied solution to the problem
Badaniem zostały objęte dwie grupy uczestników ruchu turystycznego: odwiedzający krajowi z dokładnością do gminy oraz odwiedzający zagraniczni.

Description of specific effects of the implemented activities
The research showed seasonal trends and the distribution of tourist traffic in individual zones. As part of the project, we developed a special dashboard that enables constant analysis of tourists in the region.
Live dashboard from this project
Interactive OmniFonia dashboard with aggregated tourist traffic data for the region. Results describe groups and areas, never individuals. Open the dashboard in a new window ↗
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