Case Study
We implemented a targeted advertising campaign using Selectivv DMP, Geotrapping® technology, and user profiling. We conducted a contextual broadcast.
SERVICES USED BY THE CUSTOMER:
Business goals that the customer achieved thanks to our cooperation
Over 800,000 impressions
Almost 8,000 clicks in the advertisement
Sale of the 10 largest apartments
Presentation of the main problem of the client that we have solved
The client made us face the challenge of selling the largest flats in their offer. Due to their size and price, it was not an easy task. 10 apartments ranging in size from 70 to 100 square meters is an offer that requires thoughtful actions to promote. The client decided to turn to us. Consultation with our specialists allowed to establish an action plan taking into account goals and risks. Summer and vacation is the time when most people want to rest. Assuming that additional education at that time was not attractive to young people, we had to reach those who thought about the summer school and were looking for one. Our first task was to precisely define what categories of traits should characterize the target group and specify their values. Reaching a potential target group was not an easy task. Among other things, there was a huge age discrepancy, so we had to take an effective strategy that helped achieve the expected results.
Presentation of the applied solution to the problem - charity campaign
We started our work by identifying the client’s needs and preparing an effective strategy. The first step in planning an effective campaign is choosing a well-thought-out target audience. This time, they were people aged 25+, using a specific type of smartphone, visiting real estate agencies, or running a business. In addition, we directed the campaign to people in the Warmian-Masurian Voivodeship, working in quarantine, visiting electronics stores, and interested in interior finishing. We found the appropriate data thanks to the usage of our technology - an extensive DMP and Geotrapping® database. Our activities were largely based on proper consultation with the client and informing them about the campaign’s progress. Our specialists were with them from the planning stage, through its start, to completion and summary. Thanks to the effective identification of the client’s needs, appropriate communication, setting goals and the degree of risk, and above all - a well-conducted campaign, it was possible to achieve the client’s set goal.
A word about Selective
Selectivv is created by a group of specialists qualified in mobile research and advertising. We have many years of experience, supported by many achievements, and work with recognized companies. When implementing projects, we use our proprietary data collection solution and an internal DMP. Additionally, we can combine online and offline data, making our campaigns effective and achieving the best results. We integrate data from over 350,000 applications and 17,000,000 mobile pages. Our technical capabilities and years of work enable an extensive list of user profiles in our DMP. Regardless of our client’s needs and the target group, we can find smartphone owners whose characteristics are ideally suited to the needs and goals of the campaign. People working in each Selectivv’s department are qualified and experienced. Our specialists will help you get the best results, advise the most effective solutions and lead the project in a way that will ensure the expected outcome. We have the technical background and skills to lead your campaign successfully. Just reach out to us, and we’ll do the rest!
Description of specific effects of the implemented activities
We helped in the sale of all 10 largest apartments within one month. The apartments were among the largest in the investment, ranging from 70 to 100 m2, the hardest to sell. A four-week advertising campaign was enough to help to liquidate them effectively.
Our campaign achieved over 800,000 page views and nearly 8,000 clicks in four weeks.
Client’s Testimonial
Cooperation with Selectivv significantly supported the sale of the last apartments of the Fregata Park estate. The offer included premises with an area of approximately 70 to 100 m2. Thanks to a properly constructed campaign strategy, we achieved our goal in a short time - the sale of all apartments.
Cooperate with us!
Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.
TEB Education - SummerThe main goal of the advertising campaign was to gain new students. Our 92% effectiveness in reaching the appropriate target group was the key to achieve results, that stand out.103 000 clicks in the adresults exceeded plan by 31%191 Summer course registrations
TEB Education for UkrainiansWe have developed an advertising campaign promoting TEB educational courses for people of Ukrainian nationality. We profiled the users with great precision. Within 5 weeks, the client welcomed over 50 new students.34 000 clicks in the ad92% success rate in reaching the target group54 registrations for educational courses
Mareven Food МИТПWe delivered a display and video campaign, which achieved desired results in just four weeks. It was possible thanks to the precise user profiling, Geotrapping®, and Selectivv DMP.Advertising displayed in 70 cities in UkraineVTR > 50%CTR 3,25%
Charity campaign for the Universal Reading FoundationWe implemented a targeted advertising campaign using DMP Selectivv, Geotrapping® technology, and user profiling. Data based on GAID and IDFA.Over 400,000 unique impressionsFundraising support, poster downloads, newsletter subscriptionOver 10 000 clicks in target group.
Gang Swojakow for BiedronkaWe managed to realize the campaign using the RichMedia creatives. We used the DMP Selectivv database as well as the Geotrapping® and user profiling technology for the purpose of this campaign. Campaign was conducted in cooperation with Wavemaker.Over 70 000 clicks8% CTR9 seconds of engagement in creatives