Case Study
We implemented a targeted advertising campaign using Selectivv DMP, Geotrapping® technology, user profiling, and Footfall research. We have created Rich Media advertising banners.
The client's main goal was to bring quality traffic to the website and obtain leads in the form of competition entries.
An essential element of the campaign was the creation of Rich Media creations, for which the marketing department was responsible. The client wanted the campaign to be as engaging as possible. The creation needed to be interesting enough for the user to click on it and stay on the website as long as possible. The essence of the successful campaign implementation was close cooperation between the sales, performance, and marketing departments. Cukier Królewski brand is widely known in the Polish market. The client's goal was to obtain competition applications on the website - leads from people interested in the advertisement.
To achieve the results assumed by the client, our specialists had to face the challenge of specifying the target group that could be interested in such a message. The leading target group turned out to be women. In addition, they had to be interested in baking, culinary, desserts, ecology, and, surprisingly, people with a zero-waste lifestyle. The advertising targeted people who regularly visit specific chains of discount stores and thus use applications such as newsletters or shopping promotions. It was the perfect key to completing the campaign.
Selectivv is created by a group of specialists qualified in mobile research and advertising. We have many years of experience, supported by many achievements, and work with recognized companies. When implementing projects, we use our proprietary data collection solution and an internal DMP. Additionally, we can combine online and offline data, making our campaigns effective and achieving the best results.
We integrate data from over 350,000 applications and 17,000,000 mobile pages. Our technical capabilities and years of work enable an extensive list of user profiles in our DMP. Regardless of our client’s needs and the target group, we can find smartphone owners whose characteristics are ideally suited to the needs and goals of the campaign.
People working in each Selectivv’s department are qualified and experienced. Our specialists will help you get the best results, advise the most effective solutions and lead the project in a way that will ensure the expected outcome. We have the technical background and skills to lead your campaign successfully. Just reach out to us, and we'll do the rest!
During the 7 weeks of the campaign, our specialists achieved over 3 million views and, at the same time, over 22,000 clicks on the advertising banner. Thus, it allowed us to achieve a perfect average time spent on the client's website - i.e., 1min 17s.
Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.
