Case Study
We have implemented a targeted advertising campaign using Selectivv DMP, Geotrapping® technology, and user profiling.
SERVICES USED BY THE CUSTOMER:
Business goals that the customer achieved thanks to our cooperation
34,000 clicks on the ad
92% effectiveness in reaching the target group
54 registrations for educational courses
Presentation of the main problem of the client that we have solved
The client’s goal was to achieve user registrations for TEB educational courses for people of Ukrainian nationality - as much as possible . The client decided to turn to us. Consultation with our specialists allowed to establish an action plan taking into account goals and risks. Summer and vacation is the time when most people want to rest. Assuming that additional education at that time was not attractive to young people, we had to reach those who thought about the summer school and were looking for one. Our first task was to precisely define what categories of traits should characterize the target group and specify their values. Reaching a potential target group was not an easy task. Among other things, there was a huge age discrepancy, so we had to take an effective strategy that helped achieve the expected results.
Presentation of the applied solution to the problem - charity campaign
The success of a campaign is always connected to the correct definition of a specific target group to which the prepared content is delivered. Based on information from the clients and their needs, we were able to identify the characteristics of the intended recipients. Both women and man (equal numerical values) were considered, assuming that these are people aged 20 to 35 years. We were able to specify the target so that the campaign reached users who were recently interested in post-secondary schools or postgraduate courses. Using our proprietary Geotrapping® technology, we directed the content to users in cities and/or located within a radius of 30 kilometers from them. We took additional information on targeting from previous campaigns created for the client. Our activities were largely based on proper consultation with the client and informing them about the campaign’s progress. Our specialists were with them from the planning stage, through its start, to completion and summary. Thanks to the effective identification of the client’s needs, appropriate communication, setting goals and the degree of risk, and above all - a well-conducted campaign, it was possible to achieve the client’s set goal.
A word about Selective
Selectivv is created by a group of specialists qualified in mobile research and advertising. We have many years of experience, supported by many achievements, and work with recognized companies. When implementing projects, we use our proprietary data collection solution and an internal DMP. Additionally, we can combine online and offline data, making our campaigns effective and achieving the best results. We integrate data from over 350,000 applications and 17,000,000 mobile pages. Our technical capabilities and years of work enable an extensive list of user profiles in our DMP. Regardless of our client’s needs and the target group, we can find smartphone owners whose characteristics are ideally suited to the needs and goals of the campaign. People working in each Selectivv’s department are qualified and experienced. Our specialists will help you get the best results, advise the most effective solutions and lead the project in a way that will ensure the expected outcome. We have the technical background and skills to lead your campaign successfully. Just reach out to us, and we’ll do the rest!
Description of specific effects of the implemented activities
The 5-week campaign allowed us to produce the result of 54 registrations. We achieved over 34,000 clicks and the average time spent on the website was 34 seconds. The effectiveness of reaching the right target group is 92%.
Client’s Testimonial
Effective reaching a very precisely defined narrow target group, quality of service, ongoing campaign optimization and comprehensive post-buy reports containing recommendations for subsequent campaigns are the attributes that distinguish the Selectivv offer and influence the decision to continue our cooperation.
Sława Szczepańska-Urbaniak
Head of Marketing Department
Cooperate with us!
Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.
TEB Education - SummerThe main goal of the advertising campaign was to gain new students. Our 92% effectiveness in reaching the appropriate target group was the key to achieve results, that stand out.103 000 clicks in the adresults exceeded plan by 31%191 Summer course registrations
Mareven Food МИТПWe delivered a display and video campaign, which achieved desired results in just four weeks. It was possible thanks to the precise user profiling, Geotrapping®, and Selectivv DMP.Advertising displayed in 70 cities in UkraineVTR > 50%CTR 3,25%
Charity campaign for the Universal Reading FoundationWe implemented a targeted advertising campaign using DMP Selectivv, Geotrapping® technology, and user profiling. Data based on GAID and IDFA.Over 400,000 unique impressionsFundraising support, poster downloads, newsletter subscriptionOver 10 000 clicks in target group.
Gang Swojakow for BiedronkaWe managed to realize the campaign using the RichMedia creatives. We used the DMP Selectivv database as well as the Geotrapping® and user profiling technology for the purpose of this campaign. Campaign was conducted in cooperation with Wavemaker.Over 70 000 clicks8% CTR9 seconds of engagement in creatives
NovdomWe created a contextual ad to sell the largest apartments in the Novdom developer offer. Precisely those that are most difficult to liquidate on the market. Our campaign accomplished this task within four weeks.over 800,000 views8 000 clicks in the ad10 largest apartments sold