Case Study
We implemented a targeted display and video advertising campaign using Selectivv DMP, Geotrapping® technology, and user profiling.
The client decided to turn to us. Consultation with our specialists allowed to establish an action plan taking into account goals and risks. Summer and vacation is the time when most people want to rest. Assuming that additional education at that time was not attractive to young people, we had to reach those who thought about the summer school and were looking for one. Our first task was to precisely define what categories of traits should characterize the target group and specify their values. Reaching a potential target group was not an easy task. Among other things, there was a huge age discrepancy, so we had to take an effective strategy that helped achieve the expected results.
We started our task by identifying the client's needs and jointly preparing an effective strategy. According to the client's assumptions, the campaign's product was to reach people in 70 cities in Ukraine with more than 50,000 inhabitants, excluding the eastern region (Kharkiv, Dnipropetrovsk, Poltava, Sumy). Additionally, it was necessary to exclude the male gender and narrow the target of women to those aged 25-44. We achieved a set of essential data using our proprietary technology - an extensive DMP database and Geotrapping®.
Our activities were largely based on proper consultation with the client and informing them about the campaign’s progress. Our specialists were with them from the planning stage, through its start, to completion and summary. Thanks to the effective identification of the client's needs, appropriate communication, setting goals and the degree of risk, and above all - a well-conducted campaign, it was possible to achieve the client's set goal.
Selectivv is created by a group of specialists qualified in mobile research and advertising. We have many years of experience, supported by many achievements, and work with recognized companies. When implementing projects, we use our proprietary data collection solution and an internal DMP. Additionally, we can combine online and offline data, making our campaigns effective and achieving the best results.
We integrate data from over 350,000 applications and 17,000,000 mobile pages. Our technical capabilities and years of work enable an extensive list of user profiles in our DMP. Regardless of our client’s needs and the target group, we can find smartphone owners whose characteristics are ideally suited to the needs and goals of the campaign.
People working in each Selectivv’s department are qualified and experienced. Our specialists will help you get the best results, advise the most effective solutions and lead the project in a way that will ensure the expected outcome. We have the technical background and skills to lead your campaign successfully. Just reach out to us, and we'll do the rest!
Thanks to the appropriate tools, we achieved the VTR goal requested by the client. The ratio of people who watched the video ad until the end among those to whom it was displayed was greater than 50%. Thus, the CTR was 3.25%. The results were satisfactory for the client. We managed to achieve it in a potentially short campaign lasting 5 weeks.
Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.
