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Case Study

Research on the shopping habits of the Krzyki district residents in Wrocław

We analysed selected locations (grocery stores, drugstores and DIY stores).

SERVICES USED BY THE CUSTOMER:

Business goals that the customer achieved thanks to our cooperation

Analysis of clients in predefined locations
Passive and declarative data analysis
Shopping habits determination

Presentation of the applied solution to the problem

We examined how far users can travel to reach their favorite store. We determined the demographics and characteristics of the surveyed people.

Description of specific effects of the implemented activities

Location data showed that the residents of Krzyki often choose Castorama, located 8 km away, than a competitor's store located nearby. Very often people do something different than what they declare in the survey. That's why location data is a valuable source of knowledge about user behavior. It can also support future decisions considering network expansion.

Client's Testimonial
The placement of advertisements has shown great effectiveness in terms of increasing the audience's reach. After the campaign is completed, we observe the achievement of key KPIs.

Cooperate with us!

Contact one of our specialists. Together, we will plan the most effective campaign tailored to your needs. We will help you choose the perfect target group, and we will keep you informed about the campaign’s success. We believe that an individual approach to each project makes us achieve the best results.