We conduct local and international research on tourist traffic. We use passive and declarative methods of studying tourism, which give a complete picture of it. Our Selectivv DMP database contains data from 350,000 mobile applications and 17,000,000 websites. Adding geolocation and polls data to that, we have the complete research strategy. We characterize not only traffic but also tourists. In a nutshell, we provide reliable data so that you have a greater impact on directing tourist traffic to the places you care about.
We integrate data from smartphones and tablets with location data. In this way, our analyses include online behavior and actual behavior in the offline world. We have an extensive Point of Interest database, Geotrapping® technology and the Selectivv DMP database you get only with us. This is a huge dose of knowledge about the locations that were visited by mobile users in the past (up to 2 years ago) and about their characteristics. Are you interested in Poles abroad, foreigners in Poland, or maybe tourists choosing seaside towns? We can explore this and much more for you.
We determine how tourists move in a given region. We check where they come from, how long they stay, and the intensity and structure of traffic. Which tourist points are the most popular and which are ignored.
We analyze the demographics of tourists, their opinions, preferences, and behaviors. We check what they are interested in and what they expect from tourist offers. We provide anonymous profiles that illustrate the main trends observed in a given group.
We are able to compare different groups of tourists with each other. We provide information on users who choose competitors instead of your offer. We also identify the similarities and differences between individual groups.
We also provide a comprehensive dashboard that presents the tourist traffic of a given region on an ongoing basis. We have already created such a solution for the West Pomeranian Voivodeship, Lublin, and Poznań cities. Up-to-date data make it possible to evaluate and constantly improve tourist offers in a reliable way.
We help to improve the quality of tourist services that you offer. You can consciously develop services by knowing the level of declared satisfaction with the offer and real expectations.
We will facilitate the promotion of the tourist offer among the appropriate group of recipients. We will reach new customers and adjust the advertising message to those the brand has already acquired once.
Effective reaching a very precisely defined narrow target group, quality of service, ongoing campaign optimization and comprehensive post-buy reports containing recommendations for subsequent campaigns are the attributes that distinguish the Selectivv offer and influence the decision to continue our cooperation.
The placement of advertisements has shown great effectiveness in terms of increasing the audience's reach. After the campaign is completed, we observe the achievement of key KPIs.
Cooperation with Selectivv significantly supported the sale of the last apartments of the Fregata Park estate. The offer included premises with an area of approximately 70 to 100 m2. Thanks to a properly constructed campaign strategy, we achieved our goal in a short time - the sale of all apartments.
Thanks to our research and analysis, you will know how to attract tourists and increase their satisfaction. This way, you will build brand loyalty faster.
We conduct research following the regulations of GDPR (General Data Protection Regulation). We protect the personal data of the analyzed group, and the analyzes we provide are anonymous. They reflect specific behaviors, tendencies, and characteristics but it’s impossible to identify a particular person.
Declarative research requires the involvement of tourists, filling in a questionnaire or a form. In this way, we get to know their declarations and opinions. Passive research does not involve them and is unbiased. These data include geolocation, used applications, pages viewed, or smartphone models, among others.
The size of the research sample depends on the needs of a specific order. We analyze local, sub-regional and supra-regional tourism. How large groups of tourists do we research?
Yes. We operate in over 20 countries. Thanks to this, we characterize the tourist traffic generated by Poles abroad, foreigners in Poland, and tourists in various other parts of the world.
We share our knowledge in blog articles and materials in the Knowledge Center. By contacting us, you will learn about an offer dedicated to your business. We’re waiting for you.