Selectivv - part of Fonia Group · Warsaw · London · Berlin+48 512 846 779 · selectivv@selectivv.com

Services

Choose performance marketing and achieve your goals with us | See how Geotrapping® and Geotargeting helped our clients | We encourage users to contact the brand

Advertising campaigns on Selectivv data are now delivered by Fonia.Digital, a Fonia Group brand. Selectivv provides the data, segments and measurement.

Selectivv offer

Performance marketing is a paradise for entrepreneurs for whom a rapid increase in sales and other conversion rates is the most important. The purpose of these advertising campaigns is to get the audience to act. It could be ordering a product, downloading a file, filling out a form, or any other action you care about.

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Own Programmatic for the purchase of advertising space in applications and on websites

Use of over 60 user profiles that no other company will provide you with

High-quality website traffic - one that produces tangible profits

See how Geotrapping® and Geotargeting helped our clients

Gang Swojakow for BiedronkaWe managed to realize the campaign using the RichMedia creatives. We used the DMP Selectivv database as well as the Geotrapping® and user profiling technology for the purpose of this campaign. Campaign was conducted in cooperation with Wavemaker.Over 70 000 clicks8% CTR9 seconds of engagement in creatives

TEB Education - SummerThe main goal of the advertising campaign was to gain new students. Our 92% effectiveness in reaching the appropriate target group was the key to achieve results, that stand out.103 000 clicks in the adresults exceeded plan by 31%191 Summer course registrations

TEB Education for UkrainiansWe have developed an advertising campaign promoting TEB educational courses for people of Ukrainian nationality. We profiled the users with great precision. Within 5 weeks, the client welcomed over 50 new students.34 000 clicks in the ad92% success rate in reaching the target group54 registrations for educational courses

NovdomWe created a contextual ad to sell the largest apartments in the Novdom developer offer. Precisely those that are most difficult to liquidate on the market. Our campaign accomplished this task within four weeks.over 800,000 views8 000 clicks in the ad10 largest apartments sold

Mareven Food МИТПWe delivered a display and video campaign, which achieved desired results in just four weeks. It was possible thanks to the precise user profiling, Geotrapping®, and Selectivv DMP.Advertising displayed in 70 cities in UkraineVTR > 50%CTR 3,25%

Retail facilitiesWe defined the shopping habits of the residents of a specific location. We examined people living in the Krzyki district in Wrocław. Our analyzes resulted in interesting conclusions.customer research in specific locationsPassive and declarative data analysisreaserching the shopping habits of residents

What exactly does the offer for performance marketing cover?

We create mobile and display ads that are targeted at people most interested in your offer. We use many tools to select them, including proprietary solutions, available only from us. We have developed over 60 user profiles from all over the world . We use the data of over 350,000 applications and 17,000,000 mobile pages . This is powerful knowledge!

Get a Free Strategy and Quote

Choose performance marketing and achieve your goals with us

CPA campaigns

We provide static and rich media ads that work on the senses and arouse the willingness to take specific actions. We provide ready-made graphic materials, animations and advertisements that enable interaction. We encourage you to contact the company, place an order, leave contact details and take many other actions.

Proprietary Programmatic

We automate the process of buying advertisements on the Internet. Using our technology, you will gain access to advertising space in applications and mobile websites. We introduce mobile advertising to a higher level of effectiveness and convenience.

Footfall research

We can provide you with an analysis of the impact of a performance campaign on the number of visitors to a company, point, or store. The report contains the characteristics of users who, after seeing the ad, decided to visit your facility.

Zobacz, jakie zyski dają nasze kampanie performance

You can reach your customers even cheaper

Advanced ad targeting allows you to reduce its costs. At the very beginning, those groups of users that give a low chance of conversion are rejected. We minimize the risk of budget burnout. Our extensive databases make it easy to choose the most effective places to display your ads. No more endless tests and dilemmas on which websites and applications you should buy advertising space.

Our Clients

Clients’ reviews

Rich Media’s format with the game perfectly fulfilled the goal of user engagement with the advertisement, which was particularly important in the then phase of the campaign. Long time spent with creation combined with precisely directed communication is a result not only desirable from the point of view of the campaign’s goal, but also in the context of building modern digital advertising.

Sergiusz Śmiszek

Digital Communication Senior Planner Buyer

Effective reaching a very precisely defined narrow target group, quality of service, ongoing campaign optimization and comprehensive post-buy reports containing recommendations for subsequent campaigns are the attributes that distinguish the Selectivv offer and influence the decision to continue our cooperation.

Sława Szczepańska-Urbaniak

Head of Marketing Department

The placement of advertisements has shown great effectiveness in terms of increasing the audience’s reach. After the campaign is completed, we observe the achievement of key KPIs.

Cooperation with Selectivv significantly supported the sale of the last apartments of the Fregata Park estate. The offer included premises with an area of approximately 70 to 100 m2. Thanks to a properly constructed campaign strategy, we achieved our goal in a short time - the sale of all apartments.

We encourage users to contact the brand

We will help you achieve the conversions you care about the most. We will use not only standard targeting but also proprietary tools.

Get a Free Strategy and QuoteContact Us

Gang Swojakow for BiedronkaWe managed to realize the campaign using the RichMedia creatives. We used the DMP Selectivv database as well as the Geotrapping® and user profiling technology for the purpose of this campaign. Campaign was conducted in cooperation with Wavemaker.Over 70 000 clicks8% CTR9 seconds of engagement in creatives

TEB Education - SummerThe main goal of the advertising campaign was to gain new students. Our 92% effectiveness in reaching the appropriate target group was the key to achieve results, that stand out.103 000 clicks in the adresults exceeded plan by 31%191 Summer course registrations

TEB Education for UkrainiansWe have developed an advertising campaign promoting TEB educational courses for people of Ukrainian nationality. We profiled the users with great precision. Within 5 weeks, the client welcomed over 50 new students.34 000 clicks in the ad92% success rate in reaching the target group54 registrations for educational courses

NovdomWe created a contextual ad to sell the largest apartments in the Novdom developer offer. Precisely those that are most difficult to liquidate on the market. Our campaign accomplished this task within four weeks.over 800,000 views8 000 clicks in the ad10 largest apartments sold

Mareven Food МИТПWe delivered a display and video campaign, which achieved desired results in just four weeks. It was possible thanks to the precise user profiling, Geotrapping®, and Selectivv DMP.Advertising displayed in 70 cities in UkraineVTR > 50%CTR 3,25%

Retail facilitiesWe defined the shopping habits of the residents of a specific location. We examined people living in the Krzyki district in Wrocław. Our analyzes resulted in interesting conclusions.customer research in specific locationsPassive and declarative data analysisreaserching the shopping habits of residents

Our answers for FAQs

How are performance campaigns different from reach advertising?

Performance campaigns are 100% focused on user action. Reach ads, on the other hand, focus more on reaching as many users from a given target group as possible. The goal here is not to act in itself, but brand awareness.

How do we account for performance marketing?

We use various billing models: CPM - cost of 1,000 ad impressions; CPC - the cost of clicking on an ad; CPA - the cost of performing an action by the recipient of the advertisement (e.g. subscribing to the newsletter, downloading material); CPL - the cost of obtaining contact to the customer (sales lead); CPI - the cost of installing the application. At the beginning, however, there is an introductory period of 4-6 weeks. Then we realize the goals of the performance, but we settle accounts with CPC or CPM. Only later do we switch to another model.

Is Programmatic Buying the same as RTB?

Programmatic Buying is a broader concept than Real-Time Bidding. Programmatic is a technology in which one of the purchase methods is real-time auctions (RTB). They consist in the fact that when a given user enters a website, the system, based on an auction, selects among advertisers who is able to pay the most, and it is his advertisement that he displays.

Will we sign a contract before starting cooperation?

After getting acquainted with your expectations and accepting the quote, we will sign a contract.

Does ordering a quote involve cooperation?

The valuation itself is not tantamount to starting cooperation. We will send it to you without obligation. Only the contract is binding for us.

Where can you find more information about programmatic and performance marketing?

We write about it on our blog. We can also explain everything to you. Write to us or call us.

Let's talk about your project

We'll prepare the scope and a quote. We usually start with a short call about your goal and locations.