Advertising Banners Specification, Part 2 (Social Media)

To meet the needs of our clients we created the second part of warmly welcomed Advertising Banners Specification. This time we put our focus on social media ads.

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Formularz pobierania [Raport] - Specyfikacja banerów reklamowych cz. 2

This time we focused on a fundamental advertising plane, i.e., social media. In addition to Display Ads, social media is an important channel for marketing campaigns, both image and efficiency. Two leading platforms will be arranged in this publication, i.e., Facebook and Instagram, which currently dominate the advertising market. Ads on these two portals have similar specifications and requirements, and even a uniform advertising system - Facebook Business Manager. Therefore, it seems logical and convenient to combine them in one booklet.

How did we choose the banners?

Our many years of observations and experience in mobile advertising allowed us to collect all relevant data. Thanks to them, we can determine which creations will bring the best results for the client, considering the place where they will be placed.

In the publication, we provide detailed formal requirements that advertising banners must meet for advertising in social media. We understand that it may not be easy to imagine what such a creation may look like at the end, so we use visualization to show how they are displayed on both mobile devices and desktops.

In addition, we show which activities in advertising creations are necessary to persuade a potential recipient to interact.

What will you find in the publication?

Both on Facebook and the Internet, you can find a lot of information about the platform's graphics and video formats requirements. However, sometimes it is difficult to find the most current information, which at the same time can accurately illustrate how the advertisement will look on the user's device, the recipient is the target group. That's why we think the Selectivv specification will prove to be a valuable help for you. In addition to the precise and up-to-date technical requirements that creations prepared for Facebook should meet. In addition, we added our notes, drawing attention to important issues related to Call To Actions or the amount of text in the graphics. You will also find tables showing which Call To Actions can be selected for each campaign objective at the end of the booklet.

The publication is the second in a series about advertising banners.

Selectivv is a full-service digital marketing agency specializing in precise mobile advertising and research. Using our proprietary data collection solution and internal DMP, we combine online and offline data, making our campaigns effective and comprehensive research activities. Selectivv solutions are fully GDPR compliant.
We constantly cooperate with the country's largest media houses and advertising agencies. We also provide services for individual clients. Our portfolio includes commercial projects implemented for retail chains, mobile operators, financial institutions, global brands, and the public sector.