Case Study
We analyzed the participants of the ReDI fair for representatives of the commercial real estate sector, organized by the Polish Council of Shopping Centers.
SERVICES USED BY THE CUSTOMER:
Passive research enriched with declarative data
Business goals that the customer achieved thanks to our cooperation
Participants’ profile identification
Determining the paths of moving around the fair
gathering valuable data for use in future editions
Presentation of the applied solution to the problem
During the event, we presented innovative research conducted with the usage of Wifitrapping technology. The devices installed on the fairgrounds made it possible to define the profile of the participants and to identify their paths of movement. The statistics were updated on a regular basis and presented on screens during the event.
Description of specific effects of the implemented activities
The collected data is used in the organization and promotion of the next edition of the fair.
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