Case Study

Analysis on ReDI fair participants

We analyzed the participants of the ReDI fair for representatives of the commercial real estate sector, organized by the Polish Council of Shopping Centers.

SERVICES USED BY THE CUSTOMER:

Population flow reaserch

Customers reaserch

App users analysis

Passive research enriched with declarative data

Footfall research

Push Ads

Reach Campaign

Business goals that the customer achieved thanks to our cooperation

Participants' profile identification

Determining the paths of moving around the fair

gathering valuable data for use in future editions

Presentation of the applied solution to the problem

During the event, we presented innovative research conducted with the usage of Wifitrapping technology. The devices installed on the fairgrounds made it possible to define the profile of the participants and to identify their paths of movement. The statistics were updated on a regular basis and presented on screens during the event.

Description of specific effects of the implemented activities

The collected data is used in the organization and promotion of the next edition of the fair.

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Retail facilities

We defined the shopping habits of the residents of a specific location. We examined people living in the Krzyki district in Wrocław. Our analyzes resulted in interesting conclusions.

customer research in specific locations

Passive and declarative data analysis

reaserching the shopping habits of residents

Tourist traffic research

We have developed a detailed description of tourists in the West Pomeranian region. We have presented the seasonal distribution of tourist traffic.

determining the volume of tourist traffic in the region

characteristics of tourists

proprietary dashboard development

Summer Well Festival

We thoroughly researched a group of participants in Romania's one of the most significant music events. The client received detailed analysis from us.

analysis of the participants of the Summer Well Festival 2018

characteristics of the Open'er 2017 visitors

both Festivals participants' comparison

Shopping center

We provided the client with an analysis of the customers of the shopping center and the characteristics of consumers using the services of competitors. Based on this data, the client has planned more effective advertising activities.

analysis of customers

characteristics of competitors' customers

comparison of both customers groups

Population flow in Warsaw

We analyzed the traffic structure in the capital city. The conclusions from our research show where it is worth locating communication investments.

determination of traffic volume

determining the directions of the movement of the population

analysis of traffic in time

Online shopping trends

We examined the pre-holiday shopping trends of Poles. Based on our analysis, advertising campaigns for shopping centers can soar to the heights of effectiveness.

analysis of users of leading e-commerce applications

characteristics of customers of popular shopping malls

identifying pre-holiday shopping trends